{"id":9621,"date":"2023-10-11T20:38:29","date_gmt":"2023-10-11T20:38:29","guid":{"rendered":"https:\/\/www.getcraver.com\/digitalize-or-die-why-local-restaurants-need-to-embrace-digital\/"},"modified":"2025-11-26T14:25:28","modified_gmt":"2025-11-26T21:25:28","slug":"digitalize-or-die-why-local-restaurants-need-to-embrace-digital","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/digitalize-or-die-why-local-restaurants-need-to-embrace-digital\/","title":{"rendered":"Digitalize or Die: Why Local Restaurants Need to Embrace Digital."},"content":{"rendered":"\n<p><span>40, 50, and 8.<\/span><\/p>\n\n\n\n<p><span>No, these aren\u2019t the winning lotto numbers (I\u2019m not sure I\u2019d share them if they were).<\/span><\/p>\n\n\n\n<p><span>These numbers each represent an incredible statistic about the increasing customer demand for digital ordering solutions. <!--more--><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span><strong>40 <\/strong>refers to the <a href=\"https:\/\/www.qsrmagazine.com\/fast-food\/40-million-people-downloaded-mcdonalds-app-2022\" target=\"_blank\" rel=\"noopener\">40 million times <\/a>the McDonald\u2019s app was downloaded in 2022.&nbsp;<\/span><\/li>\n\n\n\n<li><span><strong>50 <\/strong>refers to the <a href=\"https:\/\/s22.q4cdn.com\/869488222\/files\/doc_financials\/2023\/q1\/SBUX_Corrected_Transcript.pdf\" target=\"_blank\" rel=\"noopener\">50% of Starbucks&#8217; sales<\/a> that were made through its app in 2021.&nbsp;<\/span><\/li>\n\n\n\n<li><span><strong>8<\/strong> refers to the <a href=\"https:\/\/www.businessofapps.com\/data\/uber-eats-statistics\/\" target=\"_blank\" rel=\"noopener\">$8.3 billion in revenue<\/a> that Uber Eats generated in 2021.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>These brands&nbsp; \u2014 <a href=\"https:\/\/www.restaurantbusinessonline.com\/technology\/big-fast-food-chains-find-their-digital-footing\">among others<\/a> like Taco Bell, KFC, and Domino\u2019s \u2014 are some of the biggest players in the restaurant\/food delivery digitalization movement, and they have the results to prove it.&nbsp;<\/span><\/p>\n\n\n\n<p><span>With results like 40 million downloads and billions in revenue, how can local restaurants and coffee shops possibly expect to compete in the digitalization games?&nbsp;<\/span><\/p>\n\n\n\n<p><span>The reality is that they can\u2019t, at least not in the same way.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Digitalization undoubtedly looks different for locally-owned restaurants and coffee shops, but that doesn\u2019t mean it\u2019s not worth pursuing\u2026 because it absolutely is.&nbsp;<\/span>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span>Digitalization: What Your Restaurant Needs To Know<\/span><\/h2>\n\n\n\n<p><span>Here\u2019s what you need to know about digitalization in the restaurant industry\u2026<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span><a href=\"https:\/\/restaurant.opentable.com\/resources\/digital-ordering-restaurants\/\" target=\"_blank\" rel=\"noopener\">61% of diners<\/a> want digital options from the restaurants they eat at.&nbsp;<\/span><\/li>\n\n\n\n<li><span>Even when on-premises, <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/us-consumer-restaurant-of-the-future-fact-sheet-2021.pdf\" target=\"_blank\" rel=\"noopener\">64% of diners<\/a>&nbsp;prefer digital ordering options.&nbsp;<\/span><\/li>\n\n\n\n<li><span><a href=\"https:\/\/www.fastcasual.com\/news\/restaurant-app-use-rising-consumers-ordering-less\/\" target=\"_blank\" rel=\"noopener\">35% of customers<\/a> increased their restaurant app usage from August to October 2021.<\/span><br><span>\u2026and here\u2019s why locally-owned restaurants need to (re)consider their own digitalization efforts:<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span><a href=\"https:\/\/www.pymnts.com\/restaurant-technology\/2022\/41-pct-of-restaurant-revenue-now-comes-through-digital-channels\/\" target=\"_blank\" rel=\"noopener\">41% of the average restaurant&#8217;s revenue<\/a> comes from online\/digital channels.&nbsp;<\/span><\/li>\n\n\n\n<li><span>Online order tabs are ~<a href=\"https:\/\/madmobile.com\/blog\/restaurant-online-ordering-versus-call-in\/\" target=\"_blank\" rel=\"noopener\">30% higher<\/a> than in-person or call-in orders.<\/span><\/li>\n\n\n\n<li><span>Platform-to-consumer online delivery revenue is set to surpass <a href=\"https:\/\/www.statista.com\/forecasts\/891078\/online-food-delivery-revenue-by-segment-worldwide\" target=\"_blank\" rel=\"noopener\">$92.5M<\/a> in 2023.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>So, while you probably can\u2019t fork over<a href=\"https:\/\/www.restaurantdive.com\/news\/why-mcdonalds-is-supersizing-its-tech-spending\/552162\/\" rel=\"noopener\" target=\"_blank\"> $400 million<\/a> like Ronald\u2019s bottomless-ball-pit of development funds can, that doesn\u2019t mean you can\u2019t digitize your business in different ways.<\/span><\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Why wait for a tech upgrade? Kickstart your digitalization with our free Online Ordering Guide.\u00a0<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span>Adding Digitalization to Your Menu<\/span><\/h2>\n\n\n\n<p><span>From the very small to the very large, all restaurants can (and should) embrace digitalization. There are a ton of different ways that you can adapt to meet the digital-first needs and wants of your customers, ranging from simple and inexpensive to complex and high-value.&nbsp;<span><\/span><\/span><\/p>\n\n\n\n<p><span>Here are some of our favorites:<span><\/span><\/span><\/p>\n\n\n\n<p><span>When the dinner rush is in full swing, it can be hard to keep up with customer service inquiries, whether they\u2019re phone calls, Instagram DMs, or emails. Adding a customer service chatbot to your website allows you to reprioritize customer inquiries without taking away from other tasks competing for your attention. With the number of chatbot options and integrations available (like <a href=\"\/chat-gpt-for-coffee-shop-owners\" rel=\"noopener\" target=\"_blank\">ChatGPT<\/a>), this customer-centric option doesn\u2019t take a lot of time, effort, or maintenance to implement.&nbsp;&nbsp;<span><\/span><\/span><\/p>\n\n\n\n<p><span>Considering that <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-apple-pay\" rel=\"noopener\" target=\"_blank\">48.7 million Americans<\/a> use Apple Pay, it\u2019s also a good idea to consider NFC payments alongside other cashless options. NFC payments, or \u201c<a href=\"https:\/\/www.postron.com\/resources\/post\/nfc-contactless-payment-in-restaurants\" rel=\"noopener\" target=\"_blank\">near-field communication<\/a>\u201d payments, are steadily increasing in popularity, with <a href=\"https:\/\/ecommercetips.org\/digital-payments\/\">89%<\/a> of Americans using digital payments in their day-to-day lives. So, while you\u2019ll likely need to upgrade your POS and handheld systems to accommodate NFC, it\u2019s a huge opportunity to streamline and expand your payment strategy.&nbsp;<span><\/span><\/span><span><\/span><\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Choose an online ordering platform that is optimized for easy digital payments\u2014read more in our guide.\u00a0<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<p><span>If you\u2019re looking to go above and beyond with digitalization, a restaurant app and loyalty program is an idea that we already know pays off. Craver can craft you a <a href=\"https:\/\/hubs.li\/Q01RdP3F0\" rel=\"noopener\" target=\"_blank\">custom-branded app<\/a> that allows you to leverage the power of app-based ordering, alongside a loyalty program that rewards your customers for choosing you over the other guys. An app offers your customers the tech they crave without giving up the local charm that keeps \u2018em coming back again and again.&nbsp;<span><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span>Why It Matters<\/span><\/h2>\n\n\n\n<p><span>Keeping up with chains like KFC, Domino\u2019s, and McDonald\u2019s is near-impossible, but as a local restaurant, you have something they can never have: dedicated diners who prefer supporting you over anyone else.&nbsp;&nbsp;<span><\/span><\/span><\/p>\n\n\n\n<p><span>So, for local restaurateurs to keep their loyal customers happy and coming back time and time again, digitalization needs to be the future of your business.&nbsp;<span><\/span><\/span><\/p>\n\n\n\n<p><span>The question isn\u2019t \u201cDo I need to digitalize?\u201d but \u201cHow can I start?\u201d&nbsp;<\/span><\/p>\n\n\n<div class=\"m-form  gb\"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Form\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"9511e2c4-908a-40c8-bfa6-d87fd5c78177\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                                    <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>40, 50, and 8. No, these aren\u2019t the winning lotto numbers (I\u2019m not sure I\u2019d share them if they were). These numbers each represent an incredible statistic about the increasing customer demand for digital ordering solutions.<\/p>\n","protected":false},"author":16,"featured_media":9622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[13,20],"class_list":["post-9621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalize or Die: Why Local Restaurants Need to Embrace Digital. =<\/title>\n<meta name=\"description\" content=\"Here\u2019s what you need to know about digitalization in the restaurant industry and why local restaurants need to reconsider their own digitalization efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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