{"id":9473,"date":"2024-06-14T17:51:46","date_gmt":"2024-06-14T17:51:46","guid":{"rendered":"https:\/\/www.getcraver.com\/make-your-restaurant-popular\/"},"modified":"2025-11-26T12:34:01","modified_gmt":"2025-11-26T19:34:01","slug":"make-your-restaurant-popular","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/make-your-restaurant-popular\/","title":{"rendered":"Want to Make Your Restaurant Popular with All Generations? Here\u2019s How."},"content":{"rendered":"\n<p>Every restaurant owner wants their restaurant to be popular with anyone and everyone who walks through the door.&nbsp;<\/p>\n\n\n\n<p>But the only way to make that happen?<\/p>\n\n\n\n<p>Learn everything you can about what every type of diner wants, of course.<\/p>\n\n\n\n<p>So, you fire up Google and start researching.&nbsp;<\/p>\n\n\n\n<p><em>\u201cThe differences between Gen X and Gen Y.\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cWhat Boomers want and what Zoomers need.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p><em>\u201cWhy [insert generation here] is your biggest money-maker.\u201d<\/em><\/p>\n\n\n\n<p>5 hours and 500 tabs later, you\u2019re no closer to knowing how to make your restaurant popular.<\/p>\n\n\n\n<p>Until now, that is.&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll take you through everything you need to know about&nbsp; Baby Boomers, Gen X, Millennials, and Gen Z. \u2014 A.K.A. the generations that matter <em>most <\/em>to your restaurant.<\/p>\n\n\n\n<p>Every section will include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A mini crash course on each of the most restaurant-relevant generations, and<\/li>\n\n\n\n<li>What each specific generation wants from the restaurants they dine at.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>We\u2019ll also share some of the preferences <em>every<\/em> generation has in common, so you have some fuel for your \u201cappeal to everyone\u201d fire.&nbsp;<\/p>\n\n\n\n<p>Sound good?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get started, then.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Crash Course on the Generations&nbsp;<\/h2>\n\n\n\n<p><div data-hs-responsive-table=\"true\">\n<table>\n<tbody>\n<tr>\n<td>&nbsp;<\/td>\n<td><strong>Baby Boomers<\/strong><\/td>\n<td><strong>Gen X<\/strong><\/td>\n<td><strong>Millennials<\/strong><\/td>\n<td><strong>Gen Z<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Born Between<\/strong><\/td>\n<td>1946 to 1964<\/td>\n<td>1965 to 1980<\/td>\n<td>1981 to 1996<\/td>\n<td>1997 to 2012<\/td>\n<\/tr>\n<tr>\n<td><strong>Ages in 2024<\/strong><\/td>\n<td>60 to 78&nbsp;<\/td>\n<td>44 to 59<\/td>\n<td>28 to 43<\/td>\n<td>12 to 27<\/td>\n<\/tr>\n<tr>\n<td><strong>Percentage of US Population in <a href=\"https:\/\/www.statista.com\/statistics\/296974\/us-population-share-by-generation\/\" rel=\"noopener\" target=\"_blank\">2022<\/a><\/strong><\/td>\n<td>20.58%<\/td>\n<td>19.61%<\/td>\n<td>21.67%<\/td>\n<td>20.88%<\/td>\n<\/tr>\n<tr>\n<td><strong>Also Referred to as<\/strong><\/td>\n<td>Boomers<\/td>\n<td>Baby Busters or Thirteeners<\/td>\n<td>Generation Y or Gen Y<\/td>\n<td>Zoomers, iGen or Centennials<\/td>\n<\/tr>\n<tr>\n<td><strong>Famous Individuals<\/strong><\/td>\n<td>Elton John, Dolly Parton, Stevie Wonder, Whitney Houston<\/td>\n<td>Kobe Bryant, Julia Roberts, Janet Jackson, Robert Downey Jr<\/td>\n<td>Usain Bolt, Taylor Swift, Constance Wu, Cristiano Ronaldo<\/td>\n<td>Lil Nas X, Billie Eilish, Simone Biles, Millie Bobby Brown<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baby Boomers: Tips on Making&nbsp;Your Restaurant Popular with Boomers&nbsp;<\/h2>\n\n\n\n<p>Traditional service reigns supreme for Boomers<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/generational-relationships-brands\/\" target=\"_blank\" rel=\"noopener\"><span>53%<\/span><\/a> prefer to make purchases in person<\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/generational-relationships-brands\/\" target=\"_blank\" rel=\"noopener\">38%<\/a> \u201cdon\u2019t approve\u201d of businesses using AI&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\">88%<\/a> prefer employee-led table-service over tech-powered service<\/li>\n<\/ul>\n\n\n\n<p>Boomers think \u201colder,\u201d more familiar tech is best&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>47%<\/span><\/a> feel comfortable paying for their meals on a tablet<\/li>\n\n\n\n<li>This generation is <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>most comfortable<\/span><\/a> ordering delivery on a restaurant\u2019s website&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-224921#:~:text=That%20gap%20has%20continued%20to,to%2031.5%20million%20Gen%20Z.\" target=\"_blank\" rel=\"noopener\"><span>33.8M<\/span><\/a> people in this generation use Facebook (<a href=\"https:\/\/www.oldest.org\/entertainment\/oldest-social-media-platforms\/\" target=\"_blank\" rel=\"noopener\"><span>one of the oldest<\/span><\/a> mainstream platforms)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Trust is rewarded with loyalty with Boomers<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/generational-relationships-brands\/\" target=\"_blank\" rel=\"noopener\"><span>73%<\/span><\/a> say brand reputation most impacts their bond\/brand loyalty&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/generational-relationships-brands\/\" target=\"_blank\" rel=\"noopener\"><span>90%<\/span><\/a>&nbsp; choose brands they feel will protect their personal data&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.scorpion.co\/ebooks\/consumer-marketing-media-report-2022\/\" target=\"_blank\" rel=\"noopener\"><span>84%<\/span><\/a> would not choose a company with what they consider poor reviews&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Baby-Boomer-using-Technology.png\" width=\"1640\" height=\"924\" loading=\"lazy\" alt=\"Baby Boomer using Technology to Shop Online\"><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Gen X: Tips on Making Your Restaurant Popular with Gen Xers<\/h2>\n\n\n\n<p>Gen Xers prefer a blend of tradition and tech&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salsify.com\/resources\/report\/2024-consumer-research-report\" target=\"_blank\" rel=\"noopener\"><span>46%<\/span><\/a> say they prefer a mix of both in-store and online shopping<\/li>\n\n\n\n<li>While <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>64%<\/span><\/a> of this generation prefer traditional service, <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>68%<\/span><\/a> say they\u2019d be comfortable paying for their meal on a tablet<\/li>\n\n\n\n<li>This gen primarily discovers new products in-store (<a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently#genx\" target=\"_blank\" rel=\"noopener\"><span>43%<\/span><\/a>) and on social media (<a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently#genx\" target=\"_blank\" rel=\"noopener\">42%<\/a>)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Good deals are highly attractive to Gen X<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/dc\/how-to-engage-consumers-across-every-generation.pdf\" target=\"_blank\" rel=\"noopener\">71%<\/a> said the presence of a loyalty program influences their purchase<\/li>\n\n\n\n<li><a href=\"https:\/\/go.meetmarigold.com\/gen-x-cti\" target=\"_blank\" rel=\"noopener\"><span>65%<\/span><\/a> have done research in-store before committing to a purchase<\/li>\n\n\n\n<li><a href=\"https:\/\/go.meetmarigold.com\/gen-x-cti\" target=\"_blank\" rel=\"noopener\"><span>42%<\/span><\/a> say \u201cgetting the best price\u201d is the main factor in a purchase<\/li>\n<\/ul>\n\n\n\n<p>Gen X considers speed and efficiency a make or break<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/dc\/how-to-engage-consumers-across-every-generation.pdf\" target=\"_blank\" rel=\"noopener\"><span>49%<\/span><\/a> said that waiting in long lines is their biggest shopping frustration<\/li>\n\n\n\n<li><a href=\"https:\/\/www.grocerydive.com\/news\/report-gen-x-and-boomers-embrace-home-delivery\/561353\/\" target=\"_blank\" rel=\"noopener\"><span>60%<\/span><\/a> have ordered groceries online for at-home delivery&nbsp;<\/li>\n\n\n\n<li>They\u2019re characterized as striving for a \u201c<a href=\"https:\/\/gfs.com\/en-us\/ideas\/gen-x-and-dining-experience\/\" target=\"_blank\" rel=\"noopener\"><span>balance between work and family<\/span><\/a>\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Want to attract all ages? Learn how in our Restaurant Marketing Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tGet Your Copy!\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Millennials: Tips on Making Your Restaurant Popular with Millennials<\/h2>\n\n\n\n<p>Millennials think more tech is always good<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>48%<\/span><\/a> want more tech options at table-service restaurants<\/li>\n\n\n\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>53%<\/span><\/a> would pick tech-led table-service vs employee-led&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pymnts.com\/restaurant-technology\/2023\/56-percent-millennials-interested-digital-menus\/\" target=\"_blank\" rel=\"noopener\"><span>40% <\/span><\/a>are \u201cvery\/extremely interested\u201d in automated food delivery<\/li>\n<\/ul>\n\n\n\n<p>Personalization goes a long way with Millennials<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pymnts.com\/consumer-insights\/2024\/consumers-want-personalized-promotions-just-half-receive-relevant-ones\/\" target=\"_blank\" rel=\"noopener\"><span>90% <\/span><\/a>want to receive personalized deals<\/li>\n\n\n\n<li>This generation is <a href=\"https:\/\/www.pymnts.com\/personnel\/2024\/moneygram-appoints-driven-brands-veteran-gary-w-ferrera-as-cfo\/\" target=\"_blank\" rel=\"noopener\"><span>2x as likely<\/span><\/a> as others to want product recommendations<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pymnts.com\/consumer-insights\/2024\/millennials-value-personalized-offers-the-most\/\" target=\"_blank\" rel=\"noopener\"><span>41%<\/span><\/a> would buy from a different merchant with better personalized offers<\/li>\n<\/ul>\n\n\n\n<p>Millennials think an online presence is a must-have<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/how-instagram-changed-the-restaurant-industry-infographic\/572565\/\" target=\"_blank\" rel=\"noopener\"><span>30%<\/span><\/a> avoid restaurants with a \u201cweak\u201d presence on Instagram<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pymnts.com\/restaurant-innovation\/2023\/everyones-a-critic-49m-consumers-recently-posted-online-restaurant-reviews\/\" target=\"_blank\" rel=\"noopener\"><span>57%<\/span><\/a> factor in reviews when choosing where to eat\/what to order<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pymnts.com\/restaurant-innovation\/2023\/everyones-a-critic-49m-consumers-recently-posted-online-restaurant-reviews\/\" target=\"_blank\" rel=\"noopener\"><span>76%<\/span><\/a> use Google to research restaurants (followed by Facebook at 69%)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Studying-Restaurant-Menu-meme.png\" alt=\"Studying Restaurant Menu meme\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gen Z: Tips on Making Your Restaurant Popular with Gen Zs<\/h2>\n\n\n\n<p>Digital options are the best options for Gen Z<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\">43%<\/a> want more tech options at table-service restaurants<\/li>\n\n\n\n<li><a href=\"https:\/\/nmgprod.s3.amazonaws.com\/media\/files\/69\/4e\/694e87878fa2cc97f05af1d2b573484c\/asset_file_1696017158.pdf\" target=\"_blank\" rel=\"noopener\"><span>98%<\/span><\/a> said it\u2019s important to join a restaurant\u2019s app\/ loyalty program<\/li>\n\n\n\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>64%<\/span><\/a> of diners in this generation think tech improves table-service experiences&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Gen Z says tech-powered convenience is king&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>56%<\/span><\/a> say tech improves their experience ordering delivery<\/li>\n\n\n\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>54%<\/span><\/a> would pay extra to reserve a specific table at a restaurant<\/li>\n\n\n\n<li><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" target=\"_blank\" rel=\"noopener\"><span>88%<\/span><\/a> of diners in this gen would use an order-ahead option at table-service restaurants<\/li>\n<\/ul>\n\n\n\n<p>Standing out is how you fit in with Gen Z<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This is the generation <a href=\"https:\/\/pro.morningconsult.com\/analysis\/gen-z-loves-to-try-new-foods-and-drinks\" target=\"_blank\" rel=\"noopener\"><span>most likely<\/span><\/a> to have recently tried a new food or drink<\/li>\n\n\n\n<li><a href=\"https:\/\/www.icsc.com\/uploads\/about\/2023ICSC_Gen_Z_Report.pdf\" target=\"_blank\" rel=\"noopener\"><span>60%<\/span><\/a> would rather spend money on an experience than material things<\/li>\n\n\n\n<li><a href=\"https:\/\/nmgprod.s3.amazonaws.com\/media\/files\/69\/4e\/694e87878fa2cc97f05af1d2b573484c\/asset_file_1696017158.pdf\" target=\"_blank\" rel=\"noopener\"><span>100%<\/span><\/a> of diners in this gen want unique, \u201cnever-before-seen\u201d restaurant experiences<\/li>\n<\/ul>\n\n\n\n<p><em>(Pssst \u2014 <\/em><a href=\"\/blog\/gen-z-restaurant-trends\" rel=\"noopener\" target=\"_blank\">this blog<\/a><em> has even <\/em>more <em>tips for making your restaurant popular with the digital generation.)<\/em><\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Market smarter, not harder. Our Restaurant Marketing Guide makes it easy.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tGet Your Copy!\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3 Ways to Make Your Restaurant Popular with All Generations<\/h2>\n\n\n\n<p>There\u2019s a popular marketing adage about picking a single, narrow audience:<\/p>\n\n\n\n<p><em>\u201cIf you\u2019re speaking to everyone, you\u2019re speaking to no one.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>While that might be true for LinkedIn posts or email marketing\u2026&nbsp;<\/p>\n\n\n\n<p>It\u2019s not always true for restaurants.&nbsp;<\/p>\n\n\n\n<p>Because, despite the generational differences we just talked about, there <em>are <\/em>meaningful similarities between each generation\u2019s restaurant preferences.<\/p>\n\n\n\n<p>And that means you\u2019re only a few strategic changes away from successfully \u201cspeaking\u201d to everyone, no matter their generation.&nbsp;<\/p>\n\n\n\n<p><em>(&#8230;just don\u2019t tell the LinkedIn gurus I said you could talk to \u201ceveryone,\u201d okay?)&nbsp;<\/em><\/p>\n\n\n\n<p>So, here are 3 things you can implement in your restaurant based on preferences every generation has in common.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Every generation wants varied, easy-to-use tech options<\/h3>\n\n\n\n<p>Gen Zers may have been born holding iPhones, but Baby Boomers <em>definitely <\/em>weren\u2019t<em>.<\/em><\/p>\n\n\n\n<p>That\u2019s why, to appeal to everyone, your restaurant\u2019s tech roster needs to be varied and easy to use. Consider implementing different tech options at different \u201cliteracy\u201d levels, from a low-lift website (for the <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" rel=\"noopener\" target=\"_blank\"><span>71%<\/span><\/a> of Boomers who feel comfortable ordering online) to tech-savvy NFC payments (for the <a href=\"https:\/\/restaurant.org\/research-and-media\/research\/research-reports\/2024-technology-landscape-report\/\" rel=\"noopener\" target=\"_blank\"><span>85%<\/span><\/a> of Gen Zers who want to close their tab with Apple Pay).&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&nbsp;Consider multiple avenues of tech in your restaurant, both \u201cnew\u201d (like a <\/em><a href=\"\/feature\" target=\"_blank\" rel=\"noopener\"><em><span>Craver mobile app<\/span><\/em><\/a><em>) and \u201cmore familiar\u201d (like a <\/em><a href=\"\/kiosk\" target=\"_blank\" rel=\"noopener\"><em><span>Craver touch-screen kiosk<\/span><\/em><\/a><em>)<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Apple-Pay.png\" alt=\"A man using his Apple Watch to pay\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2 \u2014&nbsp; Every generation wants a loyalty program with good rewards<\/h3>\n\n\n\n<p>Whether it\u2019s restaurants or retail, everybody wants a lil&#8217; extra from the places they support.&nbsp;<\/p>\n\n\n\n<p>A loyalty or rewards program is a great way to give back to your ride-or-die customers in ways that appeal to every generation. The best loyalty programs offer a range of rewards and incentives, from personalized recommendations for the <a href=\"https:\/\/www.pymnts.com\/consumer-insights\/2024\/consumers-want-personalized-promotions-just-half-receive-relevant-ones\/\" rel=\"noopener\" target=\"_blank\"><span>Millennials<\/span><\/a> and competitive discounts for the <a href=\"https:\/\/go.meetmarigold.com\/gen-x-cti\" rel=\"noopener\" target=\"_blank\"><span>Gen Xers<\/span><\/a> to a guarantee of data security for the <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/generational-relationships-brands\/\" rel=\"noopener\" target=\"_blank\"><span>Boomers<\/span><\/a>, too.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>&nbsp;Consider a Craver <\/em><a href=\"\/blog\/best-restaurant-loyalty-programs\" target=\"_blank\" rel=\"noopener\"><em><span>loyalty program<\/span><\/em><\/a><em> to give your customers discounts, personalized recs, and convenience (all while keeping their data safe and secure)<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3 \u2014 Every generation wants a seamless delivery experience&nbsp;<\/h3>\n\n\n\n<p>Gen X might be the most vocal about it, but does anyone <em>really <\/em>enjoy getting the wrong order?&nbsp;<\/p>\n\n\n\n<p>Fast, efficient, and seamless restaurant delivery is a win for all generations\u2026 as long as it\u2019s done in a way everyone can get behind. For example, while Boomers might be <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/generational-relationships-brands\/\" rel=\"noopener\" target=\"_blank\"><span>less keen on AI<\/span><\/a> than Gen Zers, both generations would order delivery through a website. Find where most of your delivery orders come from, then make it easier than it\u2019s ever been.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Consider taking your delivery services in-house with a <\/em><a href=\"\/feature\" target=\"_blank\" rel=\"noopener\"><em><span>Craver mobile app<\/span><\/em><\/a><em>, so you can keep the profits, <\/em><a href=\"\/blog\/delivery-app-refund-abuse\" target=\"_blank\" rel=\"noopener\"><em><span>handle the refunds<\/span><\/em><\/a><em>, and adjust as you see fit&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Final Note on Generational Research&nbsp;<\/h2>\n\n\n\n<p>Generational trends and traits have been a hot research topic for decades.&nbsp;<\/p>\n\n\n\n<p>But with date cut-offs and labels changing almost every year, it\u2019s hard to keep up with the latest and greatest generational knowledge.<\/p>\n\n\n\n<p>So, to keep things as consistent and up-to-date as possible, we\u2019ll be using data from <a href=\"https:\/\/www.pewresearch.org\/about\/\" rel=\"noopener\" target=\"_blank\"><span>Pew Research Center<\/span><\/a> (A.K.A. one of the most recognizable names in the gen research game).&nbsp;<\/p>\n\n\n\n<p><em>P.S. A friendly reminder that generational trends and traits are not an exact science, so keep <\/em><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/05\/22\/5-things-to-keep-in-mind-when-you-hear-about-gen-z-millennials-boomers-and-other-generations\/\" target=\"_blank\" rel=\"noopener\"><em><span>these notes<\/span><\/em><\/a><em> from Pew Research Center in your back pocket!&nbsp;<\/em><a id=\"Download-Restaurant-Marketing-Guide\" data-hs-anchor=\"true\"><\/a><\/p>\n\n\n<div class=\"m-form  gb\"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Download\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"22505271-5488-4682-856a-398d691d41e3\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                    <script type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"4732366\",\r\n    formId: \"22505271-5488-4682-856a-398d691d41e3\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>                <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every restaurant owner wants their restaurant to be popular with anyone and everyone who walks through the door.&nbsp; But the only way to make that happen? Learn everything you can about what every type of diner wants, of course. So, you fire up Google and start researching.&nbsp; \u201cThe differences between Gen X and Gen Y.\u201d&#8230;<\/p>\n","protected":false},"author":16,"featured_media":9478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[18,13],"class_list":["post-9473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Want to Make Your Restaurant Popular with All Generations? 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