And they know they should promote their coffee shop regularly and consistently (especially if they want to keep up with marketing moguls like Starbucks<\/a>).<\/p>\n\n\n\n Yet, despite all that, only 34% of owners and operators<\/span><\/a> spend more than an hour daily marketing their businesses \u2014 and most aren\u2019t confident that what they\u2019re doing is even effective in the first place!<\/p>\n\n\n\n Luckily, that changes today. <\/p>\n\n\n\n In this blog, we\u2019ll walk you through five mini case studies, illustrating how other coffee shops have successfully promoted their businesses (and<\/em> why their ideas worked). We\u2019ve also created a free, downloadable calendar, jam-packed with coffee shop promotion ideas you might want to explore in 2025. <\/p>\n\n\n\n Ready to learn what good coffee shop promotion looks like?<\/p>\n\n\n\n Let\u2019s dive in. <\/p>\n\n\n\n Located in California, Alana\u2019s Coffee Roasters<\/span><\/a> has mastered the intersection of coffee and community through regularly hosted events and workshops. From open mic nights<\/span><\/a> and sing-alongs<\/span><\/a> to craft nights<\/span><\/a> and dog-themed charity events<\/span><\/a>, Alana\u2019s has a wide range of inclusive events, welcoming anyone and everyone <\/em>to join their little community. <\/p>\n\n\n\n \u201cI think there\u2019s a combination of factors behind our success,\u201d said Alana\u2019s co-founders Erin Ward and Eric Stogsdill<\/span><\/a>. \u201cOur approach to coffee is to make it approachable. Our approach to customer service is to be welcoming. So you have a great cup of coffee and an enjoyable in-store experience. That\u2019s what makes [Alana\u2019s] work.\u201d<\/p>\n\n\n\n With 11 locations across New Jersey, Rook Coffee<\/span><\/a> has long been a staple for local coffee lovers. And, thanks to a strong Google presence, Rook is becoming a go-to for non<\/em>-locals, too. A simple search of \u201cRook Coffee\u201d brings up the Google Business Profile of every location on Maps, complete with addresses, hours, links to online ordering, and answers to frequently asked questions \u2014 everything a prospect would want (and need) to know.<\/p>\n\n\n\n Rook\u2019s search engine-optimized website also bolsters their Google presence. Descriptive URLs, \u201cdirectory style\u201d pages, and useful, customer-first content are all green flags for search engine rankings<\/span><\/a>\u2026 and<\/em> for Rook\u2019s online visibility, too.<\/p>\n\n\n\n California-born brand Blue Bottle Coffee<\/span><\/a> is no stranger to community partnerships<\/span><\/a>. Since opening, Blue Bottle has had more community partners than most coffee shops, from a patisserie partnership with Sugarbloom Baker<\/span><\/a> to a charitable collaboration with the Los Angeles LGBT Center<\/span><\/a>. <\/p>\n\n\n\n And, while partnerships are <\/em>good for business\u2026 Blue Bottle sees them more as an ongoing commitment to their values and people. <\/p>\n\n\n\n \u201c[Hospitality] is one of the three values that [have] guided Blue Bottle since we started roasting,\u201d the team explained in a blog post.<\/span><\/a> \u201cHospitality is about community, extending beyond [our] doors\u2026 and into the neighborhoods [where] we serve our coffees.\u201d <\/p>\n\n\n\n GGET<\/span><\/a> is an LA-based specialty coffee brand based in LA, loved by many for their world-class drinks and adorable merch, and loved by us<\/em> for their top-shelf email marketing. <\/p>\n\n\n\n Email marketing is a highly effective promotional channel<\/span><\/a> for coffee shops, but it takes special consideration to do it \u201cright.\u201d A strong coffee shop email is visually appealing, enticing, and worth the space in your inbox\u2026 and GGET\u2019s efforts are scoring three for three. <\/p>\n\n\n\n Insta-worthy shots of delicious drinks? Check.<\/p>\n\n\n\n An exclusive, limited-time deal that\u2019ll engage your customers? Check. <\/p>\n\n\n\n Value your customer will feel is worth the precious space in their inbox? Check. <\/em><\/p>\n\n\n\n Mini Case Study: Peet\u2019s Coffee<\/em><\/p>\n\n\n\n Peet\u2019s Coffee<\/span><\/a> has spent ~60 years brewing \u201ccoffee for coffee people<\/span><\/a>,\u201d constantly adapting to the ever-changing tastes of \u201ccoffee people\u201d \u2014 like their demand for seasonal sips<\/span><\/a>. <\/p>\n\n\n\n But, what makes Peet\u2019s seasonal approach really<\/em> stand out? The brand\u2019s dedication to developing exclusive, experimental seasonal flavors that exceed consumers\u2019 pumpkin-spiced expectations. In August 2024<\/span><\/a>, Jessica Buttimer \u2013 Peet\u2019s SVP of Brand & DTC \u2013 announced the brand was \u201c[turning] up the flavor\u201d with a new fall menu. <\/p>\n\n\n\nPromotion Idea #1 \u2014 Events\/Workshops<\/h2>\n\n\n\n
![\"Alanas](\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Alanas-Coffee-Roasters-Event-Promotion-on-Instagram.png\")
Source: Alana’s Coffee Roasters<\/a><\/span><\/p>\n\n\n\nWhy This Type of Promotion Works<\/h3>\n\n\n\n
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Promotion Idea #2 \u2014 Optimized Online Presence<\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"Rook](\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Rook-Coffee-Google-Business-Profile-and-Maps-Locations.png\")
Source: Rook Coffee Google Maps<\/a><\/span><\/p>\n\n\n\nWhy This Type of Promotion Works <\/h3>\n\n\n\n
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Promotion Idea #3 \u2014 Community Partnerships<\/h2>\n\n\n\n
Why This Type of Promotion Works <\/h3>\n\n\n\n
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Promotion Idea #4 \u2014 Email Marketing<\/h2>\n\n\n\n
![\"GGET](\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/GGET-Email-Newsletter-Case-Studies.png\")
<\/figure>\n\n\n\nWhy This Type of Promotion Works <\/h3>\n\n\n\n
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Promotion Idea #5 \u2014 Seasonal Specials<\/h2>\n\n\n\n