{"id":9309,"date":"2025-01-21T00:14:58","date_gmt":"2025-01-21T00:14:58","guid":{"rendered":"https:\/\/www.getcraver.com\/starbucks-marketing-strategy\/"},"modified":"2026-01-16T17:27:10","modified_gmt":"2026-01-17T00:27:10","slug":"starbucks-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/starbucks-marketing-strategy\/","title":{"rendered":"Starbucks 2025 Marketing Strategy:\u00a0Back to Basics"},"content":{"rendered":"\n<p>It doesn\u2019t take much digging to learn that 2024 was <em>not<\/em> Starbucks\u2019 year.&nbsp;<\/p>\n\n\n\n<p>Their US sales <a href=\"https:\/\/investor.starbucks.com\/news\/financial-releases\/news-details\/2024\/Starbucks-Reports-Preliminary-Q4-and-Full-Fiscal-Year-2024-Results\/default.aspx\" rel=\"noopener\" target=\"_blank\">dropped 6%<\/a> in Q4 <em>alone<\/em>, resulting in a 2024 fiscal year with <a href=\"https:\/\/investor.starbucks.com\/news\/financial-releases\/news-details\/2024\/Starbucks-Reports-Preliminary-Q4-and-Full-Fiscal-Year-2024-Results\/default.aspx\" rel=\"noopener\" target=\"_blank\"><span>2% lower global sales<\/span><\/a> than in 2023.&nbsp;<\/p>\n\n\n\n<p>How could this happen to a coffee brand that seems so untouchable?<\/p>\n\n\n\n<p>Well, based on the brand\u2019s <a href=\"https:\/\/investor.starbucks.com\/news\/financial-releases\/news-details\/2024\/Starbucks-Reports-Preliminary-Q4-and-Full-Fiscal-Year-2024-Results\/default.aspx\" rel=\"noopener\" target=\"_blank\"><span>end-of-year Financial Release<\/span><\/a> from this past October, a few factors are to blame. According to the report:&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>\u201cThe lower-than-expected performance for the full fiscal year was a result of pronounced traffic decline, including a cautious consumer environment, and our targeted and accelerated investments not improving customer behaviors.\u201d<\/em><\/p>\n\n\n\n<p>So, while it\u2019s great that Starbucks has identified the \u201cwhy\u201d behind their not-so-great year\u2026&nbsp;<\/p>\n\n\n\n<p>What\u2019s their solution? Can they truly bounce back <em>this<\/em> year?<\/p>\n\n\n\n<p>If you ask Starbucks\u2019 new CEO Brian Niccol, he\u2019d answer a resounding \u201cyes\u201d \u2014 thanks to his shiny new marketing strategy for 2025.<\/p>\n\n\n\n<p>In this blog, we\u2019ll take you through Starbucks\u2019 marketing strategy for 2025, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brief history of Brian Niccol and his \u201cBack to Starbucks\u201d plan<\/li>\n\n\n\n<li>The three key elements of Niccol\u2019s new marketing strategy for Starbucks<\/li>\n\n\n\n<li>How your coffee shop can leverage tech to keep up with Starbucks\u2019 marketing<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get into it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brian Niccol\u2019s \u201cBack to Starbucks\u201d Strategy&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-names-brian-niccol-as-chairman-and-chief-executive-officer\/\" rel=\"noopener\" target=\"_blank\"><span>Late last year<\/span><\/a>, Starbucks went through a significant leadership change. <a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-names-brian-niccol-as-chairman-and-chief-executive-officer\/\" rel=\"noopener\" target=\"_blank\"><span>On August 13, 2024<\/span><\/a>, Brian Niccol \u2014 the then-CEO and Chairman of Chipotle \u2014 was appointed Starbucks\u2019 new CEO and Chairman, a change set to take effect in September 2024.<\/p>\n\n\n\n<p>\u201cI have long-admired Starbucks iconic brand, unique culture, and commitment to enhancing human connections,\u201d <a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-names-brian-niccol-as-chairman-and-chief-executive-officer\/\" rel=\"noopener\" target=\"_blank\"><span>said Niccol in the press release about his appointment<\/span><\/a>. \u201cI am energized by [the] potential to drive growth and further enhance the Starbucks experience.\u201d<\/p>\n\n\n\n<p>And he did <em>not<\/em> waste time getting started.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/about.starbucks.com\/press\/2024\/back-to-starbucks\/\" rel=\"noopener\" target=\"_blank\"><span>On September 10, 2024<\/span><\/a> \u2013 just <em>one <\/em>day into his tenure as CEO \u2014 Niccol shared a welcome message to the Starbucks community.&nbsp;<\/p>\n\n\n\n<p>He expressed excitement about the role, highlighted the importance of coffee\u2026 <em>and<\/em> shared observations that Starbucks had lost some of its sparkle.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cOver the past few weeks, I\u2019ve spent time in our stores, speaking with partners and customers, and talking with teams across [departments],\u201d <a href=\"https:\/\/about.starbucks.com\/press\/2024\/back-to-starbucks\/\" rel=\"noopener\" target=\"_blank\"><span>said Niccol.<\/span><\/a> \u201c[And] there\u2019s a shared sense that we have drifted from our core. We have an opportunity to make the store experience better for our partners and, in turn, for our customers.\u201d<\/p>\n\n\n\n<p>Here\u2019s how he plans to make it happen.&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Learn how to market quality coffee the way Starbucks does\u2014without a massive budget\u2014in Craver\u2019s Starbucks Strategy Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The 3 Key Elements of Starbucks\u2019 Marketing Strategy&nbsp;<\/h2>\n\n\n\n<p>Niccol\u2019s \u201cBack to Starbucks\u201d marketing strategy is based on three key areas, each designed to make the biggest marketing impact possible while getting Starbucks back in the green in 2025.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 \u2014 Refocusing on Quality Coffee<\/h3>\n\n\n\n<p>The first key area of Starbucks\u2019 new marketing strategy focuses on coffee.&nbsp;<\/p>\n\n\n\n<p>Niccol\u2019s \u201cBack to Starbucks\u201d strategy aims to refocus the brand\u2019s commitment to coffee by improving the product\u2019s quality <em>and<\/em> committing to marketing efforts that showcase Starbucks\u2019 \u201c<a href=\"https:\/\/in.marketscreener.com\/quote\/stock\/STARBUCKS-CORPORATION-4905\/news\/Starbucks-Q4-and-Full-Fiscal-Year-2024-Earnings-Conference-Call-Transcript-48227641\/\" rel=\"noopener\" target=\"_blank\"><span>premium coffee beverages<\/span><\/a>.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cI have always loved Starbucks Coffee [but haven&#8217;t] fully appreciated the quality and care that goes into every cup,\u201d <a href=\"https:\/\/in.marketscreener.com\/quote\/stock\/STARBUCKS-CORPORATION-4905\/news\/Starbucks-Q4-and-Full-Fiscal-Year-2024-Earnings-Conference-Call-Transcript-48227641\/\" rel=\"noopener\" target=\"_blank\"><span>said Niccol in the brand\u2019s Q4 2024 earnings call<\/span><\/a>. \u201cFrom the work of our agronomists to support tens of thousands of independent coffee farmers to our master roasters, [high-quality equipment, and skilled baristas, our] marketing needs to tell our coffee story.\u201d<\/p>\n\n\n\n<p>Since that earnings call, Niccol has made a few notable changes to support a stronger marketing focus on coffee, the first of which involved their two newest coffee farms.<\/p>\n\n\n\n<p><a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-expands-global-effort-to-protect-future-of-coffee-with-two-new-coffee-farms\/\" rel=\"noopener\" target=\"_blank\"><span>On October 3, 2024<\/span><\/a>, Starbucks announced an \u201cexpansion of [their] collaborative coffee innovation network,\u201d adding two new coffee farms in Guatemala and Costa Rica. Roberto Vega \u2014 VP of Global Coffee Agronomy, R&amp;D, and Sustainability at Starbucks \u2014 explained that the new coffee farms would help \u201c<a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-expands-global-effort-to-protect-future-of-coffee-with-two-new-coffee-farms\/\" rel=\"noopener\" target=\"_blank\"><span>develop solutions [to] improve coffee productivity and quality<\/span><\/a>\u201d (as per Niccol\u2019s strategy) while empowering local farmers to thrive in an ever-changing climate.&nbsp;<\/p>\n\n\n\n<p>On top of promoting their commitment to quality-focused coffee farming, Starbucks has also altered their content marketing efforts, highlighting coffee and coffee beverages more heavily than in the past.&nbsp;<\/p>\n\n\n\n<p>Take <a href=\"https:\/\/about.starbucks.com\/stories\/2025\/cortado-joins-core-starbucks-espresso-menu\/\" rel=\"noopener\" target=\"_blank\"><span>the recent release of Starbucks\u2019 Cortado<\/span><\/a>, for example. While Starbucks is no stranger to regularly innovating and <a href=\"\/blog\/coffee-shop-promotion-ideas\" rel=\"noopener\" target=\"_blank\">releasing new drinks<\/a>, the Cortado has been marketed fairly aggressively across all platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new Cortado banner on <a href=\"https:\/\/www.starbucks.com\/en-CA\/\" target=\"_blank\" rel=\"noopener\"><span>the Starbucks website<\/span><\/a> and mobile app<\/li>\n\n\n\n<li><a href=\"https:\/\/about.starbucks.com\/stories\/2025\/cortado-joins-core-starbucks-espresso-menu\/\" target=\"_blank\" rel=\"noopener\"><span>A \u201cStarbucks Stories\u201d piece<\/span><\/a> on the Cortado (with <a href=\"https:\/\/about.starbucks.com\/stories\/2025\/espresso-explained\/\" target=\"_blank\" rel=\"noopener\"><span>a follow-up piece<\/span><\/a> on espresso)<\/li>\n\n\n\n<li>Dedicated social media content shared across <a href=\"https:\/\/www.instagram.com\/reel\/DE5Rrz2AXMA\/?igsh=MWZvMmFxbmN0aWY4dw==\" target=\"_blank\" rel=\"noopener\"><span>Instagram<\/span><\/a>, <a href=\"https:\/\/www.facebook.com\/share\/r\/14s1ApPU26\/\" target=\"_blank\" rel=\"noopener\"><span>Facebook<\/span><\/a>, and <a href=\"https:\/\/vm.tiktok.com\/ZMku3wyC7\/\" target=\"_blank\" rel=\"noopener\"><span>TikTok<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2026 and that\u2019s <em>excluding<\/em> the influx of user-generated content about the Cortado on personal blogs, YouTube channels, news outlets, and more.&nbsp;<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Starbucks-Brown-Sugar-Oatmilk-Cortado-.png\" width=\"1640\" height=\"924\" loading=\"lazy\" alt=\"Starbucks Brown Sugar Oatmilk Cortado  \"><span>Source: <a href=\"https:\/\/about.starbucks.com\/stories\/2025\/cortado-joins-core-starbucks-espresso-menu\/\" rel=\"noopener\" target=\"_blank\">Starbucks<\/a><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 \u2014 Reducing Discount-Driven Offers&nbsp;<\/h3>\n\n\n\n<p>The second key area of Starbucks\u2019 new marketing strategy focuses on reducing the brand\u2019s discount-driven offers.<\/p>\n\n\n\n<p>According to Niccol, making less-frequent product discounts part of the \u201cBack to Starbucks\u201d marketing strategy is designed to resolve several issues the brand has faced in the past.&nbsp;<\/p>\n\n\n\n<p>\u201c[Discount-driven] offers [have] proven ineffective, diluted our premium positioning, overburdened our baristas, and detracted from a consistent customer experience,\u201d <a href=\"https:\/\/in.marketscreener.com\/quote\/stock\/STARBUCKS-CORPORATION-4905\/news\/Starbucks-Q4-and-Full-Fiscal-Year-2024-Earnings-Conference-Call-Transcript-48227641\/\" rel=\"noopener\" target=\"_blank\"><span>Niccol said in the brand\u2019s last earnings call<\/span><\/a>. \u201cWe&#8217;re working to make every visit worth it for our customers with straightforward pricing, timely service, and a more consistent enjoyable cafe experience.\u201d<\/p>\n\n\n\n<p>One of Starbucks\u2019 most significant efforts toward more straightforward pricing (and fewer discounts) has been surrounding non-dairy milk substitutes.&nbsp;<\/p>\n\n\n\n<p>Typically, Starbucks customers looking to swap out dairy milk for soy, oat, almond, or coconut milk would be subject to an upcharge fee of <a href=\"https:\/\/www.cnbc.com\/2024\/10\/30\/starbucks-will-stop-charging-extra-for-dairy-substitutes.html\" rel=\"noopener\" target=\"_blank\"><span>up to $0.80 per drink<\/span><\/a>. But, <a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-announces-removal-of-extra-charge-for-non-dairy-milk-starting-nov-7\/\" rel=\"noopener\" target=\"_blank\"><span>on November 7, 2024<\/span><\/a>, the coffee brand announced they\u2019d be scrapping the dairy-free upcharge, offering all non-dairy milk substitutes for free.&nbsp;<\/p>\n\n\n\n<p>\u201cCore to the Starbucks Experience is the ability to customize your beverage,\u201d <a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-announces-removal-of-extra-charge-for-non-dairy-milk-starting-nov-7\/\" rel=\"noopener\" target=\"_blank\"><span>said Niccol<\/span><\/a>. \u201cThis is just one of many changes we\u2019ll make to ensure a visit to Starbucks is worth it every time.<\/p>\n\n\n\n<p>Now, while removing an upcharge isn\u2019t <em>quite<\/em> the same as reducing discounts, it serves the same purpose under Niccol\u2019s \u201cditch the discount\u201d marketing strategy \u2014 it reduces pricing complexity while ramping up customer value, two features that aren\u2019t hard to sell in marketing efforts.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Starbucks-Cups-with-Alternative-Milk-Modifications.png\" width=\"1640\" height=\"924\" loading=\"lazy\" alt=\"Starbucks Cups with Alternative Milk Modifications\"><span>Source: <a href=\"https:\/\/about.starbucks.com\/press\/2024\/starbucks-announces-removal-of-extra-charge-for-non-dairy-milk-starting-nov-7\/\" rel=\"noopener\" target=\"_blank\">Starbucks<\/a><\/span><\/p>\n\n\n\n<p>Communications about the removed upcharge dominated all of Starbucks\u2019 usual marketing platforms, with updates going out on social media, <a href=\"\/blog\/restaurant-email-marketing\" rel=\"noopener\" target=\"_blank\"><span>email marketing<\/span><\/a>, and the mobile app, targeting the brand\u2019s tried-and-true fans and regular visitors.<\/p>\n\n\n\n<p>And, for those who don\u2019t keep up with Starbucks\u2019 marketing?<\/p>\n\n\n\n<p>Popular news and media outlets marketed the change <em>for<\/em> Starbucks, with big players like <a href=\"https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2024\/10\/30\/starbucks-removing-its-extra-charge-for-non-dairy-milk-substitutes\/\" rel=\"noopener\" target=\"_blank\"><span>Forbes<\/span><\/a>, <a href=\"https:\/\/www.washingtonpost.com\/business\/2024\/10\/31\/starbucks-nondairy-milk-alternatives-free\/\" rel=\"noopener\" target=\"_blank\"><span>The Washington Post<\/span><\/a>, and <a href=\"https:\/\/www.restaurantdive.com\/news\/starbucks-ends-non-dairy-upcharge-november-7-holds-prices-steady-in-2025\/731591\/\" rel=\"noopener\" target=\"_blank\"><span>Restaurant Dive<\/span><\/a> marketing the news to their own wide-ranging audiences (intentionally or otherwise).&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Apply Starbucks\u2019 new strategy to your own cafe using Craver\u2019s Starbucks Strategy Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3 \u2014&nbsp; Looking Beyond Starbucks Rewards Members<\/h3>\n\n\n\n<p>The third \u2014 and final! \u2014 key area of Starbucks\u2019 marketing strategy involves <a href=\"\/blog\/coffee-shop-promotion-ideas\" rel=\"noopener\" target=\"_blank\"><span>catering to audiences beyond Rewards members<\/span><\/a>.&nbsp;<\/p>\n\n\n\n<p>Niccol wants to look beyond Starbucks\u2019 already loyal Rewards members with his \u201cBack to Starbucks\u201d marketing initiatives, reaching brand-new audiences in brand-new ways.<\/p>\n\n\n\n<p>\u201cWe&#8217;ve [focused] our marketing too narrowly on Starbucks Rewards members,\u201d <a href=\"https:\/\/in.marketscreener.com\/quote\/stock\/STARBUCKS-CORPORATION-4905\/news\/Starbucks-Q4-and-Full-Fiscal-Year-2024-Earnings-Conference-Call-Transcript-48227641\/\" rel=\"noopener\" target=\"_blank\"><span>explained Niccol in last year\u2019s Q4 earnings call<\/span><\/a>. \u201cOur newly launched campaign [elevates] the Starbucks brand in a much more visible way through [broad-reach] media like linear TV. It reminds customers across age groups that [we serve] the best coffee.\u201d<\/p>\n\n\n\n<p>The \u201cnewly launched campaign\u201d in question? A series of TV commercials marketing Niccol\u2019s new-and-improved vision for Starbucks.&nbsp;<\/p>\n\n\n\n<p>Take <a href=\"https:\/\/www.ispot.tv\/ad\/fpfO\/starbucks-sounds\" rel=\"noopener\" target=\"_blank\"><span>the commercial called \u201cSounds&#8221;<\/span><\/a>, for example.&nbsp;<\/p>\n\n\n\n<p>\u201cSounds\u201d takes the viewer on an auditory Starbucks experience, starting with the nature sounds of <a href=\"https:\/\/www.starbucksreserve.com\/stories\/welcome-to-hacienda-alsacia-starbucks-coffee-farm\" rel=\"noopener\" target=\"_blank\"><span>Hacienda Alsacia<\/span><\/a>, the brand\u2019s coffee farm in Costa Rica, and ending with the sipping sounds of a customer, enjoying their delicious, high-quality coffee. The commercial ends with an evergreen reminder that \u201cIt\u2019s a great day for coffee\u201d before fading to black.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Hacienda-Alsacia-Starbucks-Coffee-Farm.png\" width=\"1640\" height=\"924\" loading=\"lazy\" alt=\"Hacienda Alsacia Starbucks Coffee Farm\"><span>Source: <a href=\"https:\/\/www.instagram.com\/haciendaalsacia\" rel=\"noopener\" target=\"_blank\">Hacienda Alsacia<\/a><\/span><\/p>\n\n\n\n<p>\u201cSounds\u201d doesn\u2019t reference Starbucks Rewards or even Starbucks itself; the brand name and logo appear subtly, or not at all, until the very last scene. Instead, it focuses on a simple, high-quality cup of coffee, a relatable marketing perspective for anyone who loves coffee\u2026&nbsp;<\/p>\n\n\n\n<p>And something Niccol plans to do <em>way <\/em>more of with the brand\u2019s new marketing agency.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Earlier this month, <a href=\"https:\/\/www.worldcoffeeportal.com\/Latest\/News\/2025\/January-(1)\/Starbucks-drops-WPP-as-US-Creative-Agency-of-Recor\" rel=\"noopener\" target=\"_blank\"><span>Starbucks announced a partnership with Anomaly<\/span><\/a>, a New York-based ad agency with clients like Coca-Cola and YouTube in its roster of successes. And, just three months ago, Niccol also hired Tressie Lieberman as <a href=\"https:\/\/www.nrn.com\/quick-service\/starbucks-hires-former-chipotle-executive-tressie-lieberman-first-global-chief-brand\" rel=\"noopener\" target=\"_blank\"><span>Starbucks\u2019 first-ever Global Chief Brand Officer<\/span><\/a>, a move he says will help \u201c<a href=\"https:\/\/www.nrn.com\/quick-service\/starbucks-hires-former-chipotle-executive-tressie-lieberman-first-global-chief-brand\" rel=\"noopener\" target=\"_blank\"><span>reintroduce Starbucks to the world<\/span><\/a>.\u201d&nbsp;<\/p>\n\n\n\n<p>So, with the success of \u201cSounds\u201d in his back pocket and expert marketers by his side, we have no doubt Niccol will continue to shake up Starbucks\u2019 marketing this year \u2014 and we personally can\u2019t wait to see it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Your Coffee Shop Can Keep Up With Starbucks 2025 Marketing Strategy<\/h2>\n\n\n\n<p>Niccol\u2019s new marketing strategy means big things are on the horizon for Starbucks in 2025\u2026&nbsp;<\/p>\n\n\n\n<p>But does that mean competition is going to skyrocket for smaller, local coffee shops with a \u201cless-than-Starbucks-sized\u201d marketing budget?<\/p>\n\n\n\n<p>It doesn\u2019t have to.<\/p>\n\n\n\n<p>With Craver, your coffee shop can keep up with the new Starbucks marketing strategy by leveraging the same tech-powered features our favorite two-tailed siren uses \u2014 except your tech will be totally customized to your coffee shop for an affordable, flat monthly fee.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what that looks like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A custom-branded mobile app tailored to your brand (<em>just like the Starbucks app<\/em>)<\/li>\n\n\n\n<li>In-app customization and personalization options that let your customers make their order \u201ctheirs\u201d (<em>just like Starbucks does)<\/em><\/li>\n\n\n\n<li>An optimized, highly convenient ordering process, allowing your guests to mobile order, grab, and go (<em>just like at Starbucks)&nbsp;<\/em><\/li>\n\n\n\n<li>A bespoke loyalty program that reflects the values your coffee shop has, and the rewards your customers want (<em>just like Starbucks Rewards)<\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2026 and a ton of other features that\u2019ll help your coffee shop keep up with the <a href=\"https:\/\/www.craverapp.com\/blog\/coffee-shop-marketing\"><span>marketing trends<\/span><\/a> of 2025 (<em>yes, just like Starbucks).&nbsp;<\/em><\/p>\n\n\n\n<p>So, what are you waiting for?&nbsp;<\/p>\n\n\n\n<p>A shiny new tech-powered strategy is just a few clicks away.<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>See how Craver can help your coffee shop compete in the marketing big leagues.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"\/book-a-demo\/\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tBook A Demo\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n<div class=\"m-form  gb\"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Download\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: 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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t take much digging to learn that 2024 was not Starbucks\u2019 year.&nbsp; Their US sales dropped 6% in Q4 alone, resulting in a 2024 fiscal year with 2% lower global sales than in 2023.&nbsp; How could this happen to a coffee brand that seems so untouchable? Well, based on the brand\u2019s end-of-year Financial Release&#8230;<\/p>\n","protected":false},"author":16,"featured_media":9314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[12,13],"class_list":["post-9309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks 2025 Marketing Strategy:\u00a0Back to Basics<\/title>\n<meta name=\"description\" content=\"In 2025, Starbucks is returning to its roots with Brian Niccol\u2019s &#039;Back to Starbucks&#039; marketing strategy, focusing on quality, consistency, and value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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