{"id":9292,"date":"2025-01-31T17:03:21","date_gmt":"2025-01-31T17:03:21","guid":{"rendered":"https:\/\/www.getcraver.com\/restaurant-online-ordering-best-practices\/"},"modified":"2025-11-26T12:02:04","modified_gmt":"2025-11-26T19:02:04","slug":"restaurant-online-ordering-best-practices","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/restaurant-online-ordering-best-practices\/","title":{"rendered":"7 Online Ordering Best Practices For Restaurant Owners"},"content":{"rendered":"\n<p>Restaurant online ordering has skyrocketed in popularity over the past few years \u2014 and for good reason, too.&nbsp;<\/p>\n\n\n\n<p>A strong online ordering system has proven to be <a href=\"\/blog\/restaurant-online-ordering-benefits\" rel=\"noopener\" target=\"_blank\"><span>a win-win for restaurants <\/span><em><span>and<\/span><\/em><span> their guests<\/span><span><\/span><\/a>, with benefits from revenue increases and stronger customer loyalty to improved order accuracy and streamlined payments.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a caveat, though.<\/p>\n\n\n\n<p>Simply <em>having<\/em> an online ordering<strong> <\/strong>system doesn\u2019t guarantee your restaurant all of those magical-sounding benefits.<\/p>\n\n\n\n<p>But having an online ordering system built on our seven best practices?<\/p>\n\n\n\n<p>Now that\u2019s a different story.&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll take you through seven restaurant online ordering best practices, highlighting the most important features to include and sharing examples for inspiration. We\u2019ll also share a free, downloadable guide to help you decide which online ordering system is right for you, whether you want to change your current system or start from scratch.&nbsp;<\/p>\n\n\n\n<p>Ready to make your restaurant\u2019s online ordering the best it\u2019s ever been?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span>7 Best Practices to Set Your Restaurant&#8217;s Online Ordering Up for Success<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #1 \u2014 Use High-Quality Visuals and Descriptions<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/www.mochanutcoffee.com\/\" rel=\"noopener\" target=\"_blank\">Mocha Nut<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice-Mocha-Nuts-Visuals-and-Descriptions.png\" alt=\"Online Ordering Best Practice Mocha Nuts Visuals and Descriptions\"\/><\/figure>\n\n\n\n<p>What we love about Mocha Nut\u2019s online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714<\/strong> <strong>High-Quality, Inviting Images<\/strong> \u2014 Mocha Nut\u2019s investment in product photography is evident from the high-quality, aesthetically pleasing images on their online ordering system. The product images do a great job of showing customers exactly what to expect while also demonstrating Mocha Nut\u2019s unique \u201cvibe,\u201d too.&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Friendly, Engaging Descriptions<\/strong> \u2014 The descriptions on Mocha Nut\u2019s online ordering system prove that high-quality descriptions don\u2019t have to be boring. Every item description sufficiently explains what the item includes without shying away from personality; almost every description has a friendly quip or relatable joke.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #2 \u2014 Organize Your Restaurant\u2019s Menu Items Intuitively<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/www.freshbaguette.net\/\" rel=\"noopener\" target=\"_blank\">Fresh Baguette<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice-Fresh-Baguettes-Intuitive-Menu.png\" alt=\"Online Ordering Best Practice Fresh Baguettes Intuitive Menu\"\/><\/figure>\n\n\n\n<p>What we love about Fresh Baguette\u2019s online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Detailed But Clear Organization <\/strong>\u2014 Fresh Baguette\u2019s online ordering is the perfect example of a detailed organization strategy that\u2019s still clear and easy to understand. With distinctions like \u201cGiant Croissant\u201d vs \u201cCroissant\u201d and \u201cSavory\u201d vs \u201cPastry,\u201d customers can easily navigate to the section of the menu they want without feeling confused or overwhelmed.&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Simple, Accessible Headings <\/strong>\u2014 Is a croissant technically different from a kouign amann? Sure. But, instead of fussing with technicalities, Fresh Baguette\u2019s online ordering groups similar desserts under simple, high-level headings, using recognizable language that\u2019ll actually <em>land<\/em> with their customers \u2014 no matter their pastry proficiency.&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Discover which online ordering system can offer the organizational capabilities your customers want (and need).\u00a0<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tGet Your Free Copy!\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #3 \u2014 Highlight Your Promos and Bestsellers<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/muchoburrito.com\/\" rel=\"noopener\" target=\"_blank\">Mucho Burrito<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice-Much-Burritos-Promo-Highlights.png\" alt=\"Online Ordering Best Practice  Mucho Burritos Promo Highlights\"\/><\/figure>\n\n\n\n<p>What we love about Mucho Burrito\u2019s online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Featured Items Are Easy to Find \u2014 <\/strong>Mucho Burrito\u2019s online ordering system puts their promotions and bestsellers front and center, leveraging product blocks and banners to draw customer\u2019 attention to their top picks. The image thumbnails have the offer details, too, so users know exactly what it includes without having to click in.&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Promos\/Bestsellers Use Specific Imagery \u2014 <\/strong>Unique design and branding is another tactic Mucho Burrito has added to their online ordering, drawing attention to promos and bestselling items. Bright, bold banners accompany every \u201cSignature Creation,\u201d \u201cMucho Value Offer,\u201d and \u201cFan Favorite,\u201d a visual indication to customers that \u201cThis is special!\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #4 \u2014 Include Upselling and Cross-Selling Suggestions<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/www.dominos.ca\/\" rel=\"noopener\" target=\"_blank\">Domino\u2019s Pizza<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice-Dominos-Upselling.png\" alt=\"Online Ordering Best Practice Dominos Upselling\"\/><\/figure>\n\n\n\n<p>What we love about Domino\u2019s online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Upsells are Automatic (But Easy to Decline)<\/strong> \u2014 Domino\u2019s online ordering system knocks upselling out of the park, with automatic prompts popping up right after the customer finishes making their pizza. But, despite Domino\u2019s upsells being automatic, they\u2019re not aggressive; customers don\u2019t feel trapped because pressing \u201cNo thanks\u201d is easy.&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 \u201cLast Call\u201d Cross-Sell Before Checkout <\/strong>\u2014 Right as the customer heads to checkout, Domino\u2019s online ordering system throws out a \u201clast call\u201d pop-up, offering complementary add-on and up-sell suggestions. Uniquely, most of Domino\u2019s cross-sell suggestions are promos too, cementing the brand\u2019s deal-oriented position in the pizza world.&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Powered by the right online ordering system, your restaurant can upsell and cross-sell like the pros.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tGet Your Free Copy!\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #5 \u2014 Incorporate Your Restaurant\u2019s Branding&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/www.starbucks.com\/\" rel=\"noopener\" target=\"_blank\">Starbucks<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice-Starbucks-Branding.png\" alt=\"Online Ordering Best Practice Starbucks Branding\"\/><\/figure>\n\n\n\n<p>What we love about Starbucks\u2019 online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Instantly Recognizable Colors<\/strong> \u2014 The classic deep green that\u2019s become so unmistakably \u201cStarbucks\u201d is sprinkled throughout the brand\u2019s online ordering system, from the background of the drink images to the page footer. The obvious branding gives Starbucks\u2019 online system a sleek, consistent look that mirrors its highly popular mobile app.&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Consistent Ads and Imagery <\/strong>\u2014 Under the \u201cFeatured\u201d tab, Starbucks has added the same ads and imagery users can find on the brand\u2019s website, mobile app, and social media. This omnichannel consistency gives the brand\u2019s online ordering system an instantly recognizable look and fosters a sense of familiarity among its users.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #6 \u2014 Provide Guests with Customization Options<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/www.greenspotsalad.com\/\" rel=\"noopener\" target=\"_blank\">GreenSpot Salad<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice_-GreenSpot-Salads-Customization-Options.png\" alt=\"Online Ordering Best Practice GreenSpot Salads Customization Options\"\/><\/figure>\n\n\n\n<p>What we love about GreenSpot Salad\u2019s online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Seemingly Infinite Customization Options \u2014 <\/strong>GreenSpot\u2019s approach to customization makes customers feel like they have infinite options at their fingertips <em>(because they basically do<\/em>)<em>.<\/em> The online ordering system\u2019s multi-select ingredient menu empowers customers to add as much or as little as they want to their salads \u2014 no limitations.&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Unique Customization Features \u2014<\/strong> One of the coolest things about GreenSpot\u2019s online ordering is how unique some of the customization options are. For example, the brand\u2019s \u201cRemoval\u201d feature is one you don\u2019t often see, allowing customers to ditch any of the salad\u2019s base ingredients (right down to the lemon juice in the dressing).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practice #7 \u2014 Ensure Your Restaurant\u2019s Pricing is Transparent&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Example \u2014 <a href=\"https:\/\/www.chipotle.com\/\" rel=\"noopener\" target=\"_blank\">Chipotle<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Online-Ordering-Best-Practice_-Chipotles-Transparent-Pricing.png\" alt=\"Online Ordering Best Practice Chipotles Transparent Pricing\"\/><\/figure>\n\n\n\n<p>What we love about Chipotle\u2019s online ordering:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u2714 Ingredient Prices Are Front and Center \u2014 <\/strong>Chipotle\u2019s online ordering has been set up to ensure that customers never have questions about the price of an item or ingredient. Protein and topping prices are listed directly below the ingredient title, with upgrades and add-ons featuring a bold \u201c+\u201d clearly indicating their upgrade cost.<\/p>\n\n\n\n<p><strong>\u2714 Featured Products Have Clear Prices \u2014 <\/strong>For those who don\u2019t feel like customizing a burrito bowl, Chipotle\u2019s online ordering system has a convenient \u201cFeatured\u201d section, listing popular, pre-made choices <em>and <\/em>their prices. That way, customers can decide if the price is right without clicking on a product or scrolling around the site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find The Restaurant Online Ordering System Right For You<\/h2>\n\n\n\n<p>Now that you know our top 7 best practices for restaurant online ordering, you\u2019re probably wondering how to implement them successfully.<\/p>\n\n\n\n<p>Well\u2026 we\u2019ve got good news <em>and <\/em>bad news about that part.<\/p>\n\n\n\n<p>The bad news?&nbsp;<\/p>\n\n\n\n<p>Our answer to how you can successfully implement these best practices is the <em>oh\u2013oh-so-unsatisfying<\/em> phrase \u201c<em>it depends.\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>How successfully you can implement these best practices largely depends on which online ordering system your restaurant uses. Features like Domino\u2019s automatic upsells or Starbucks\u2019 on-point branding are easier on some systems than others, so it truly <em>does<\/em> depend on the system you\u2019re running with.&nbsp;<\/p>\n\n\n\n<p>Luckily, that\u2019s where the good news comes in.&nbsp;<\/p>\n\n\n\n<p>Craver has created a free guide to help you explore your online ordering options and decide which online ordering system works best for you and <em>your<\/em> restaurant.&nbsp;<\/p>\n\n\n\n<p>With comparison tables, pros and cons lists, and real customer reviews for each of our top online ordering systems, our guide puts everything you need to make an informed decision right at your fingertips.&nbsp;<\/p>\n\n\n\n<p><em>(Once you download it, that is.)&nbsp;<\/em><\/p>\n\n\n<div class=\"m-form  gb\"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Download\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"9511e2c4-908a-40c8-bfa6-d87fd5c78177\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                                    <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restaurant online ordering has skyrocketed in popularity over the past few years \u2014 and for good reason, too.&nbsp; A strong online ordering system has proven to be a win-win for restaurants and their guests, with benefits from revenue increases and stronger customer loyalty to improved order accuracy and streamlined payments.&nbsp; There\u2019s a caveat, though. Simply&#8230;<\/p>\n","protected":false},"author":16,"featured_media":9303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[18,13],"class_list":["post-9292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Online Ordering Best Practices For Restaurant Owners<\/title>\n<meta name=\"description\" content=\"From menu organization to upselling, these 7 restaurant online ordering system best practices will help you maximize revenue and improve guest experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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