{"id":9272,"date":"2025-04-07T16:07:49","date_gmt":"2025-04-07T16:07:49","guid":{"rendered":"https:\/\/www.getcraver.com\/how-much-do-coffee-shops-make\/"},"modified":"2025-12-29T15:46:54","modified_gmt":"2025-12-29T22:46:54","slug":"how-much-do-coffee-shops-make","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/","title":{"rendered":"How Much Do Coffee Shops Make? (&#038; How to Make More)"},"content":{"rendered":"\n<p>If you\u2019re thinking about opening a coffee shop \u2014 or are already in the process of opening one \u2014 you\u2019ve probably got one big question on your mind.<\/p>\n\n\n\n<p><em>\u201cHow much do coffee shops actually make?\u201d<\/em><\/p>\n\n\n\n<p>Like most things to do with business, the answer to how much coffee shops make is \u201cit depends.\u201d Tons of different factors impact how profitable your coffee shop is, including:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span>Traffic:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much foot traffic do you attract?<\/li>\n\n\n\n<li>What\u2019s your <a href=\"https:\/\/www.craverapp.com\/blog\/restaurant-retention-strategies\"><span>customer retention<\/span><\/a> like?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span>Pricing:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What <a href=\"https:\/\/www.craverapp.com\/blog\/menu-pricing-strategies\"><span>pricing strategy<\/span><\/a> are you using?<\/li>\n\n\n\n<li>Does it support your profitability goals?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span>Location:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is your location in a high-traffic area?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If not, are you <a href=\"https:\/\/www.craverapp.com\/blog\/beginners-restaurant-marketing-guide\"><span>marketing it properly<\/span><\/a>?\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span>Branding:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does <a href=\"https:\/\/www.craverapp.com\/blog\/coffee-shop-branding\"><span>your branding<\/span><\/a> help you stand out?<\/li>\n\n\n\n<li>Does it make you unforgettable?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span>Efficiency:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is your menu as profitable as possible?<\/li>\n\n\n\n<li>Have you tried <a href=\"https:\/\/www.craverapp.com\/blog\/menu-engineering\"><span>menu engineering<\/span><\/a>?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But, no matter how many profit-impacting factors you do (or don\u2019t) face, there\u2019s an elephant in the room we need to address\u2026&nbsp;<\/p>\n\n\n\n<p><em>And that\u2019s the fact that opening a coffee shop probably won\u2019t make you a millionaire.&nbsp;<\/em><\/p>\n\n\n\n<p>It only takes a few minutes of chatting with folks <a href=\"https:\/\/www.reddit.com\/r\/business\/comments\/18c12l2\/how_profitable_is_a_coffee_shop\/\"><span>on public forums<\/span><\/a> or <a href=\"https:\/\/www.nytimes.com\/2025\/01\/03\/business\/starting-coffee-shop-business.html\"><span>hearing the stories of other owners and operators<\/span><\/a> to understand just how hard it is for coffee shops to turn a meaningful profit.&nbsp;<\/p>\n\n\n\n<p>Luckily, \u201chard\u201d doesn\u2019t mean \u201cimpossible.\u201d&nbsp;<\/p>\n\n\n\n<p>Coffee shops <em>can<\/em> be profitable \u2014 if you\u2019re determined, make smart, data-driven moves, and leverage the technology you need to succeed.&nbsp;<\/p>\n\n\n\n<p>But how many coffee shops <em>actually<\/em> do what they need to succeed?<\/p>\n\n\n\n<p>You\u2019ll be happy to know it\u2019s more than you think.<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Profitability starts by staying on top of your numbers with Craver&#8217;s FREE Profit Margin Calculator.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is the success rate of coffee shops?&nbsp;<\/h2>\n\n\n\n<p>If you Google the success rate of coffee shops, you\u2019ll find articles saying it\u2019s very, <em>very<\/em> low.&nbsp;<\/p>\n\n\n\n<p>In fact, some pieces state very matter-of-factly that only 25% of coffee shops will see their second year of business \u2014 which a pretty dismal statistic, no matter how you slice it.&nbsp;<\/p>\n\n\n\n<p>But here\u2019s the truth about coffee shop success rates:&nbsp;<\/p>\n\n\n\n<p><em>Nobody really knows<\/em> <em>them.<\/em><\/p>\n\n\n\n<p>Not us. Not you. And not even the people saying it\u2019s 25%, no questions asked.<\/p>\n\n\n\n<p>There isn\u2019t much reliable (or recent) industry data about how many coffee shops succeed or fail per year\u2026&nbsp;<\/p>\n\n\n\n<p>But here\u2019s some stuff we <em>do<\/em> know about coffee shop success.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most coffee shops become profitable in their <a href=\"https:\/\/pos.toasttab.com\/blog\/on-the-line\/how-much-do-coffee-shops-make?srsltid=AfmBOorLpl8otJora4PIouFka4YOosEn873RKsASjLZtOEKh8QrY-LXh\"><span>first two years<\/span><\/a> of business<\/li>\n\n\n\n<li>The global coffee shop market is projected to reach <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/07\/24\/2067143\/0\/en\/Global-Coffee-Shops-Market-to-be-Worth-237-6-Billion-by-2025.html\"><span>237.6B USD<\/span><\/a> this year<\/li>\n\n\n\n<li>The public has ordered more and more from coffee shops <a href=\"https:\/\/www.statista.com\/statistics\/1414537\/coffee-snack-shops-restaurant-order-frequency-us\/\"><span>over the past few years<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p>And, while community discourse isn\u2019t <em>quite <\/em>the same as industry-level research, reaching out to other coffee shop owners and operators about their success rates never hurts \u2014 especially since crowdsourcing info has gotten so much easier thanks to public forums <a href=\"https:\/\/www.reddit.com\/r\/coffeeshopowners\/\"><span>like Reddit<\/span><\/a>.<\/p>\n\n\n\n<p><em>(P.S. If you want to explore some restaurant industry insights while we wait for more coffee shop studies, check out our article on <\/em><a href=\"https:\/\/www.craverapp.com\/blog\/why-do-restaurants-fail\"><em><span>restaurant failure rates<\/span><\/em><\/a><em>!)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1309680900.jpeg\" alt=\"coffee shop owner opening for business\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why some coffee shops struggle to make money<\/h2>\n\n\n\n<p>Now, while the \u201clower-than-you-thought\u201d failure rate is a massive win for prospective owners and operators, it doesn\u2019t mean opening a coffee shop is without <em>any<\/em> risk \u2014 there\u2019s always the potential that things might not go as planned.&nbsp;<\/p>\n\n\n\n<p>Here are several common reasons a coffee shop might struggle to make money.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span>Not enough sales<\/span><\/h3>\n\n\n\n<p>The more customers your coffee shop has, the more revenue you\u2019ll make. That\u2019s why knowing how to set the right prices is so important.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.craverapp.com\/blog\/menu-pricing-strategies\"><em><span>Learn which pricing strategies can boost your coffee shop\u2019s revenue<\/span><\/em><\/a><em>\u00a0<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span>Low profit margins<\/span><\/h3>\n\n\n\n<p>No coffee shop wants a low profit margin, but poor menu pricing and too many discounts are two ways to get there fast.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.craverapp.com\/blog\/menu-engineering\"><em><span>Learn how menu engineering can help you sell more (and do it strategically)<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span>High overhead costs<\/span><\/h3>\n\n\n\n<p>All coffee shops have overhead costs like rent, staffing, and supply costs\u2026 but it\u2019ll hurt your profit if they get too high.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.craverapp.com\/blog\/cafe-operations\"><em><span>Learn how two coffee shops improved their operational costs with an app<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span>Lack of differentiation<\/span><\/h3>\n\n\n\n<p>Making your coffee shop stand out on price alone is a race to the bottom. Branding is the real MVP for differentiation.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.craverapp.com\/blog\/coffee-shop-branding\"><em><span>Learn how strategic branding can help your coffee shop stand out sustainably\u00a0<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span>Poor marketing and retention<\/span><\/h3>\n\n\n\n<p>Marketing your coffee shop to your ideal customers is just half the battle \u2014 making them want to stick around is the other.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.craverapp.com\/blog\/restaurant-retention-strategies\"><em><span>Learn which strategies keep your customers coming back again (and again)<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<p>And remember, potential risks are just that \u2014 <em>potential<\/em>.<\/p>\n\n\n\n<p>Lots of things can make it difficult for your coffee shop to turn a profit, but the more aware you are of them, the more prepared you can be to prevent them!<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>See where your coffee shop&#8217;s earnings are sitting with Craver&#8217;s FREE Profit Margin Calculator. <\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Download\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to increase your coffee shop&#8217;s profit<\/h2>\n\n\n\n<p><span>Now, it\u2019s time to look at the silver lining:&nbsp;<\/span><\/p>\n\n\n\n<p><span>No matter how much your coffee shop <\/span><em><span>currently <\/span><\/em><span>makes, you can always try something new that helps you make <\/span><em><span>more!&nbsp;<\/span><\/em><\/p>\n\n\n\n<p><span>Here are three strategies to boost your coffee shop\u2019s profitability.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span>1 \u2014 Take charge of your slow seasons\u00a0<\/span><\/h3>\n\n\n\n<p><span>If you own or operate a coffee shop, you\u2019re <\/span><em><span>going<\/span><\/em><span> to have to deal with slow seasons. But how effectively you deal with them, and whether you make the most of them? Well, that\u2019s entirely up to you!&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span>Check out our <\/span><\/em><a href=\"https:\/\/www.craverapp.com\/blog\/slow-season-for-restaurants\"><em><span>top three strategies for making the most of your slow seasons<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span>See how other businesses go from <\/span><\/em><a href=\"https:\/\/www.craverapp.com\/blog\/combat-slow-restaurant-sales\"><em><span>\u201csurviving\u201d to \u201cthriving\u201d during slow seasons<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span>2 \u2014 Diversify your revenue streams\u00a0<\/span><\/h3>\n\n\n\n<p><span>Your coffee shop doesn\u2019t have to sell <\/span><em><span>only<\/span><\/em><span> coffee\u2026 and it <\/span><em><span>shouldn\u2019t<\/span><\/em><span> if you want to ramp up your earnings! Start exploring ways to diversify your revenue streams in ways that work for you and your guests.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.craverapp.com\/blog\/restaurant-catering-technology-trends\"><em><span>Catering<\/span><\/em><\/a><em><span> has a bunch of new tech-powered solutions that make it easier to adopt\u00a0<\/span><\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a linktext=\"Coffee shop subscriptions have a ton of potential to boost revenue (and retention) \" href=\"https:\/\/www.craverapp.com\/blog\/coffee-shop-subscription-guide\" rel=\"noopener\"><em><span>Coffee shop subscriptions<\/span><\/em><\/a><em><span> have a ton of potential to boost revenue (and retention)<\/span><\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/Cravers-Memberships-Subscriptions-Feature.png\" alt=\"Cravers Memberships &amp; Subscriptions Feature\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span>3 \u2014 Try out some new strategies\u00a0<\/span><\/h3>\n\n\n\n<p><span>Finding ways to boost your coffee shop\u2019s profits can feel isolating \u2014 but this isn\u2019t the industry\u2019s first rodeo. There are years (if not decades) worth of proven, profit-boosting strategies to explore and experiment with.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span>Try out one of these tried-and-true <\/span><\/em><a href=\"https:\/\/www.craverapp.com\/blog\/coffee-shop-profit-margin\"><em><span>strategies to increase your profit margin<\/span><\/em><\/a><em><span>\u00a0<\/span><\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><span>Encourage your guests to come back (and spend more) with a <\/span><\/em><a href=\"https:\/\/www.craverapp.com\/blog\/coffee-shop-loyalty\"><em><span>loyalty program<\/span><\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Craver&#8217;s Free Profit Margin Calculator<\/h3>\n\n\n\n<p>Want to see how much your coffee shop makes?<\/p>\n\n\n\n<p>Our free Profit Margin Calculator has everything you need to crunch the numbers and find out.<\/p>\n\n\n\n<p>Our calculator has everything you need to evaluate (and eventually improve) your coffee shop\u2019s profit margin, including calculators for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>COGS&nbsp;<\/li>\n\n\n\n<li>Gross profit margin<\/li>\n\n\n\n<li>Operating profit margin<\/li>\n\n\n\n<li>Net profit margin&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And did we mention the calculations are already programmed so you don\u2019t have to do <em>any<\/em> <em>manual math?<\/em><\/p>\n\n\n\n<p>It\u2019s a pretty sweet deal if we say so ourselves\u2026 but don\u2019t just take our word for it.&nbsp;<\/p>\n\n\n\n<p>Download a copy and see for yourself!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">Easier profit margin calculations are just a few clicks away.<a id=\"Download-Profit-Margin-Calculator\" data-hs-anchor=\"true\"><\/a><\/h3>\n\n\n<div class=\"m-form \"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Download\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"2ab63f9d-edeb-4f71-8f51-304217dca698\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                                    <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re thinking about opening a coffee shop \u2014 or are already in the process of opening one \u2014 you\u2019ve probably got one big question on your mind. \u201cHow much do coffee shops actually make?\u201d Like most things to do with business, the answer to how much coffee shops make is \u201cit depends.\u201d Tons of&#8230;<\/p>\n","protected":false},"author":16,"featured_media":9276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[13,16],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much Do Coffee Shops Make? (&amp; How to Make More)<\/title>\n<meta name=\"description\" content=\"Wondering how much money coffee shops really make? Find out what impacts profitability, why some shops struggle, and how to boost your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Do Coffee Shops Make? (&amp; How to Make More)\" \/>\n<meta property=\"og:description\" content=\"Wondering how much money coffee shops really make? Find out what impacts profitability, why some shops struggle, and how to boost your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\" \/>\n<meta property=\"og:site_name\" content=\"Craver | Online Ordering Systems for Coffee Shops\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/craverapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T16:07:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T22:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melissa Mertsis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@craver_app_\" \/>\n<meta name=\"twitter:site\" content=\"@craver_app_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Mertsis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\"},\"author\":{\"name\":\"Melissa Mertsis\",\"@id\":\"https:\/\/www.getcraver.com\/#\/schema\/person\/438c202bb4adb066914cdd36c21d767d\"},\"headline\":\"How Much Do Coffee Shops Make? (&#038; How to Make More)\",\"datePublished\":\"2025-04-07T16:07:49+00:00\",\"dateModified\":\"2025-12-29T22:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\"},\"wordCount\":1198,\"publisher\":{\"@id\":\"https:\/\/www.getcraver.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg\",\"keywords\":[\"Most Popular\",\"Operational Efficiency\"],\"articleSection\":[\"Blog Post\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\",\"url\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\",\"name\":\"How Much Do Coffee Shops Make? (& How to Make More)\",\"isPartOf\":{\"@id\":\"https:\/\/www.getcraver.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg\",\"datePublished\":\"2025-04-07T16:07:49+00:00\",\"dateModified\":\"2025-12-29T22:46:54+00:00\",\"description\":\"Wondering how much money coffee shops really make? Find out what impacts profitability, why some shops struggle, and how to boost your bottom line.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage\",\"url\":\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg\",\"contentUrl\":\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg\",\"width\":2560,\"height\":1463,\"caption\":\"coffee shop tip jar filled with coins and cash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getcraver.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Much Do Coffee Shops Make? (&#038; How to Make More)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.getcraver.com\/#website\",\"url\":\"https:\/\/www.getcraver.com\/\",\"name\":\"Craver Mobile App for Restaurants and Cafes\",\"description\":\"Coffee shop online ordering and loyalty.\",\"publisher\":{\"@id\":\"https:\/\/www.getcraver.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.getcraver.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.getcraver.com\/#organization\",\"name\":\"Craver Mobile App for Restaurants and Cafes\",\"url\":\"https:\/\/www.getcraver.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getcraver.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Craver_Logo_colour_horizontal-1.png\",\"contentUrl\":\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Craver_Logo_colour_horizontal-1.png\",\"width\":395,\"height\":91,\"caption\":\"Craver Mobile App for Restaurants and Cafes\"},\"image\":{\"@id\":\"https:\/\/www.getcraver.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/craverapp\/\",\"https:\/\/x.com\/craver_app_\",\"https:\/\/www.instagram.com\/craver_app\/\",\"https:\/\/www.youtube.com\/channel\/UCvlOMuf9MN3mnS5iy6sPRyA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.getcraver.com\/#\/schema\/person\/438c202bb4adb066914cdd36c21d767d\",\"name\":\"Melissa Mertsis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getcraver.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e9984f91623007cf250a319fad6f22af856f2c9fcccb7c11289891391e43dea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e9984f91623007cf250a319fad6f22af856f2c9fcccb7c11289891391e43dea?s=96&d=mm&r=g\",\"caption\":\"Melissa Mertsis\"},\"description\":\"Melissa is a freelance writer for Craver.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Much Do Coffee Shops Make? (& How to Make More)","description":"Wondering how much money coffee shops really make? Find out what impacts profitability, why some shops struggle, and how to boost your bottom line.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/","og_locale":"en_US","og_type":"article","og_title":"How Much Do Coffee Shops Make? (& How to Make More)","og_description":"Wondering how much money coffee shops really make? Find out what impacts profitability, why some shops struggle, and how to boost your bottom line.","og_url":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/","og_site_name":"Craver | Online Ordering Systems for Coffee Shops","article_publisher":"https:\/\/www.facebook.com\/craverapp\/","article_published_time":"2025-04-07T16:07:49+00:00","article_modified_time":"2025-12-29T22:46:54+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg","type":"image\/jpeg"}],"author":"Melissa Mertsis","twitter_card":"summary_large_image","twitter_creator":"@craver_app_","twitter_site":"@craver_app_","twitter_misc":{"Written by":"Melissa Mertsis","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#article","isPartOf":{"@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/"},"author":{"name":"Melissa Mertsis","@id":"https:\/\/www.getcraver.com\/#\/schema\/person\/438c202bb4adb066914cdd36c21d767d"},"headline":"How Much Do Coffee Shops Make? (&#038; How to Make More)","datePublished":"2025-04-07T16:07:49+00:00","dateModified":"2025-12-29T22:46:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/"},"wordCount":1198,"publisher":{"@id":"https:\/\/www.getcraver.com\/#organization"},"image":{"@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage"},"thumbnailUrl":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg","keywords":["Most Popular","Operational Efficiency"],"articleSection":["Blog Post"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/","url":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/","name":"How Much Do Coffee Shops Make? (& How to Make More)","isPartOf":{"@id":"https:\/\/www.getcraver.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage"},"image":{"@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage"},"thumbnailUrl":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg","datePublished":"2025-04-07T16:07:49+00:00","dateModified":"2025-12-29T22:46:54+00:00","description":"Wondering how much money coffee shops really make? Find out what impacts profitability, why some shops struggle, and how to boost your bottom line.","breadcrumb":{"@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#primaryimage","url":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg","contentUrl":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/06\/AdobeStock_1118977967.jpeg","width":2560,"height":1463,"caption":"coffee shop tip jar filled with coins and cash"},{"@type":"BreadcrumbList","@id":"https:\/\/www.getcraver.com\/blog\/how-much-do-coffee-shops-make\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getcraver.com\/"},{"@type":"ListItem","position":2,"name":"How Much Do Coffee Shops Make? (&#038; How to Make More)"}]},{"@type":"WebSite","@id":"https:\/\/www.getcraver.com\/#website","url":"https:\/\/www.getcraver.com\/","name":"Craver Mobile App for Restaurants and Cafes","description":"Coffee shop online ordering and loyalty.","publisher":{"@id":"https:\/\/www.getcraver.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getcraver.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.getcraver.com\/#organization","name":"Craver Mobile App for Restaurants and Cafes","url":"https:\/\/www.getcraver.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getcraver.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Craver_Logo_colour_horizontal-1.png","contentUrl":"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Craver_Logo_colour_horizontal-1.png","width":395,"height":91,"caption":"Craver Mobile App for Restaurants and Cafes"},"image":{"@id":"https:\/\/www.getcraver.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/craverapp\/","https:\/\/x.com\/craver_app_","https:\/\/www.instagram.com\/craver_app\/","https:\/\/www.youtube.com\/channel\/UCvlOMuf9MN3mnS5iy6sPRyA"]},{"@type":"Person","@id":"https:\/\/www.getcraver.com\/#\/schema\/person\/438c202bb4adb066914cdd36c21d767d","name":"Melissa Mertsis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getcraver.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e9984f91623007cf250a319fad6f22af856f2c9fcccb7c11289891391e43dea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e9984f91623007cf250a319fad6f22af856f2c9fcccb7c11289891391e43dea?s=96&d=mm&r=g","caption":"Melissa Mertsis"},"description":"Melissa is a freelance writer for Craver."}]}},"_links":{"self":[{"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/posts\/9272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/comments?post=9272"}],"version-history":[{"count":11,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/posts\/9272\/revisions"}],"predecessor-version":[{"id":14794,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/posts\/9272\/revisions\/14794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/media\/9276"}],"wp:attachment":[{"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/media?parent=9272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/categories?post=9272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getcraver.com\/wp-json\/wp\/v2\/tags?post=9272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}