{"id":8584,"date":"2025-06-19T15:53:59","date_gmt":"2025-06-19T15:53:59","guid":{"rendered":"https:\/\/www.getcraver.com\/?p=8584"},"modified":"2025-11-13T14:20:12","modified_gmt":"2025-11-13T21:20:12","slug":"square-loyalty","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/square-loyalty\/","title":{"rendered":"Square Loyalty: Is It Worth It?"},"content":{"rendered":"\n<p>You\u2019ve probably heard before that retaining customers is cheaper than acquiring new ones.<\/p>\n\n\n\n<p>But what you might <em>not<\/em> have heard is that it really doesn\u2019t take much in the retention department to start reaping the rewards of getting your customer to stick around.&nbsp;<\/p>\n\n\n\n<p>Increasing your customer retention rates by even 5% can boost your business\u2019s ROI by <a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-vs-retention\">up to 95%<\/a>&#8230; which is where the importance of a loyalty program comes into play.&nbsp;<\/p>\n\n\n\n<p>According to the 2024 Bond Loyalty Report, consumer interest in loyalty is at an all-time high.&nbsp;<\/p>\n\n\n\n<p>More than <a href=\"https:\/\/info.bondbrandloyalty.com\/2024-executive-summary\">8 in 10 consumers<\/a> say loyalty programs make them \u201cmore likely to continue doing business\u201d with a brand, while 79% state they\u2019d be <a href=\"https:\/\/info.bondbrandloyalty.com\/2024-executive-summary\">more likely to recommend a brand<\/a> to a friend if they had a good loyalty program.&nbsp;<\/p>\n\n\n\n<p>But the icing on the loyalty cake? You don\u2019t need to invest in new hardware or an upgraded tech ecosystem\u2026 especially if you\u2019re already a Square user.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Square Loyalty?&nbsp;<\/h2>\n\n\n\n<p>So, does Square have its own loyalty program, then?<\/p>\n\n\n\n<p>It sure does \u2014 and it\u2019s a good one, too.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/squareup.com\/us\/en\/software\/loyalty\">Square Loyalty is a digital rewards program<\/a> designed to fully (and seamlessly!) integrate with the platform\u2019s range of other solutions, like POS, Marketing, and payment processing.&nbsp;<\/p>\n\n\n\n<p>With Square Loyalty, business owners gain access to a ton of features that help operations run smoothly and their customers feel valued, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quick program customizations and changes through the Square Dashboard&nbsp;<\/li>\n\n\n\n<li>Exclusive deals, recurring promos, and bonuses to amplify customer engagement<\/li>\n\n\n\n<li>Fast and easy loyalty program enrolment with just a phone number (more on that later)<\/li>\n\n\n\n<li>Integrations with \u201c<a href=\"https:\/\/squareup.com\/us\/en\/point-of-sale\/features\/customer-directory\">built-in CRM tools<\/a>\u201d to promote a more personalized customer experience<\/li>\n\n\n\n<li>Hundreds of high-rated app integrations like Intuit QuickBooks, <a href=\"https:\/\/www.craverapp.com\/\">Craver<\/a>, Wix, Acuity, and more&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Factor in their straightforward sign-up process, transparent pricing, and free trial period, and Square Loyalty quickly becomes a must-try for coffee shops and restaurants alike.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much does Square Loyalty cost?&nbsp;<\/h2>\n\n\n\n<p>Square Loyalty\u2019s pricing model is simple:&nbsp;<\/p>\n\n\n\n<p>The <em>fewer <\/em>locations and monthly loyalty visits your business has, the less you pay for Square Loyalty. The <em>more <\/em>locations and monthly loyalty visits your business has, the more you pay for Square Loyalty.<\/p>\n\n\n\n<p>Here\u2019s what that looks like for businesses in the US:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Monthly Loyalty Visits*<\/strong><\/td><td><strong>Price Per Location<\/strong><\/td><\/tr><tr><td>0\u2013500<\/td><td>45 USD\/month<\/td><\/tr><tr><td>501\u20131,500<\/td><td>75 USD\/month<\/td><\/tr><tr><td>1,501\u201310,000+<\/td><td>105 USD\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*Square Loyalty <a href=\"https:\/\/squareup.com\/ca\/en\/software\/loyalty\">defines a loyalty visit<\/a> as \u201cwhen a customer enrols in your program, earns a loyalty point or redeems a reward.\u201d<br><\/p>\n\n\n\n<p>Square Loyalty\u2019s pricing is one of the most straightforward on the market because it\u2019s tailored to <em>your<\/em> business\u2019s transaction volume and customer activity \u2014 there aren\u2019t any hidden fees or secret variables beyond the two listed above.&nbsp;<\/p>\n\n\n\n<p>And, the icing on the pricing cake?&nbsp;<\/p>\n\n\n\n<p>Square Loyalty doesn\u2019t require any hardcore, long-term contracts, so you can pay on a month-to-month basis as long as the price is right for your business model.&nbsp;<\/p>\n\n\n\n<p>\u2192 <strong>Pro Tip:<\/strong> If your restaurant or coffee shop is growing fast, add regular loyalty pricing reviews to your schedule. That way, you can check whether your loyalty pricing is scaling with your business in a budget-aligned way!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-1024x577.jpg\" alt=\"Coffee shop customer paying using square POS\" class=\"wp-image-8600\" srcset=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-1024x577.jpg 1024w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-300x169.jpg 300w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-768x433.jpg 768w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-1536x865.jpg 1536w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-400x225.jpg 400w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6-200x113.jpg 200w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-6.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Create the loyalty program your customers deserve with Craver x Square Loyalty.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"\/book-a-demo\/\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tBook A Demo\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do you set up Square Loyalty?&nbsp;<\/h2>\n\n\n\n<p>Creating your Square Loyalty program starts in your Square Dashboard.&nbsp;<\/p>\n\n\n\n<p>The first step is <a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">setting some ground rules<\/a> about what your Square Loyalty program will look like. There are three things in particular you\u2019ll need to decide on in our Square Dashboard:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Terminology \u2014 How will you describe your loyalty earnings and\/or rewards? Will you go with \u201cstars\u201d like Starbucks, or \u201cpoints\u201d like Dunkin\u2019?<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Earning structure \u2014 How will your customers earn stars or points? For example, will earnings be tied to spending or visitation frequency?<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Customer rewards \u2014 How will you reward your customers for earning points? For example, will you offer a discount on a sale or a free item?&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>From there, you\u2019ll head to the \u201cLoyalty\u201d tab in your Square Dashboard, follow the step-by-step prompts on <a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">creating a Square Loyalty program<\/a>, and voil\u00e0!<\/p>\n\n\n\n<p>Your brand-new loyalty program is up and running.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does Square Loyalty work?&nbsp;<\/h2>\n\n\n\n<p>Once your coffee shop or restaurant has been set up with Square Loyalty, it works like most other loyalty programs \u2014 your customers spend money and earn rewards.&nbsp;<\/p>\n\n\n\n<p>But what makes Square Loyalty really stand out is how easy and customizable it is.&nbsp;<\/p>\n\n\n\n<p>With Square Loyalty, there are three easy ways for your <a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">customers to join your loyalty program<\/a> (all by phone number):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>At a Square POS in-store<\/li>\n\n\n\n<li>When paying a Square invoice&nbsp;<\/li>\n\n\n\n<li>When completing a purchase online<\/li>\n<\/ol>\n\n\n\n<p>You can pick which loyalty sign-up method works best for your business based on where most of your business comes from.&nbsp;<\/p>\n\n\n\n<p>You also get to customize everything <em>else<\/em> about your loyalty program too, from what you call your rewards \u2014 whether customers \u201c<a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">earn loyalty stars or points<\/a>\u201d \u2014 to how they redeem them \u2014 whether that\u2019s \u201c<a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">a discount on the entire sale, a discount on a specific item or item category, or a free item<\/a>.\u201d<\/p>\n\n\n\n<p>Then, once your customers have signed up for your loyalty program, they can start earning loyalty points \u201c<a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">no matter how they pay<\/a>.\u201d Square Loyalty offers a ton of other customer-centric features, too, like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking rewards progress \u2014 Customers can <a href=\"https:\/\/squareup.com\/help\/us\/en\/article\/3952-create-a-loyalty-program-with-square\">view their rewards balance<\/a> through Square Loyalty text updates, email receipts, or Cash App.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customized VIP tiers \u2014 Reward your most loyal customers (literally<em> and<\/em> figuratively) with Square Loyalty\u2019s VIP tiers and points multipliers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bonus points and promos \u2014 Encourage customers to come back and keep earning with \u201c<a href=\"https:\/\/squareup.com\/us\/en\/software\/loyalty#panel-food-drink--5l3vMFP25RuEN796cRGO1L\">limited-time or recurring promotions<\/a>\u201d through Square Loyalty.<\/li>\n<\/ul>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Craver and Square Loyalty form a perfect match in the realm of rewards. Allow us to demonstrate how.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"\/book-a-demo\/\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tBook A Demo\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Is Square Loyalty worth it?&nbsp;<\/h2>\n\n\n\n<p>With its reliable pricing structure and solid range of features, Square Loyalty is absolutely worth it for most coffee shops and quick-service restaurants.&nbsp;<\/p>\n\n\n\n<p>Here are some of Square Loyalty\u2019s most worthwhile features for businesses looking to ramp up their loyalty offerings.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ease of use \u2014 Customers can easily sign up for your Square Loyalty program at the POS, through your website, or via invoices. Plus, it\u2019s easy to set up, and staff don\u2019t need extra training to use or maintain it!&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear return on investment \u2014 According to an internal study on food and drink businesses, customers who use Square Loyalty spend 46% more and visit 57% more often than non-Square Loyalty customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built-in integration \u2014 Square Loyalty seamlessly integrates with other Square programs (like POS and <a href=\"https:\/\/squareup.com\/us\/en\/marketing\">Marketing<\/a>) and third-party apps like <a href=\"https:\/\/www.craverapp.com\/\">Craver<\/a>, Incentivio, and Grubbrr \u2014 all without extra hardware or software.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time data \u2014 With Square Loyalty, you get instant access to your program\u2019s data, showing everything from who your top loyalty customers are to the average spend of loyalty vs. non-loyalty customers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-1024x577.jpg\" alt=\"Paying using square POS\" class=\"wp-image-8606\" srcset=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-1024x577.jpg 1024w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-300x169.jpg 300w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-768x433.jpg 768w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-1536x865.jpg 1536w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-400x225.jpg 400w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7-200x113.jpg 200w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/05\/Blog-Covers-7.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to make Square Loyalty even more powerful&nbsp;<\/h2>\n\n\n\n<p>Square Loyalty sets a great foundation for building loyalty among your coffee shop or restaurant\u2019s customer base\u2026&nbsp;<\/p>\n\n\n\n<p><em>But what if you\u2019re looking to take your loyalty offerings one step further?&nbsp;<\/em><\/p>\n\n\n\n<p>That\u2019s where Craver comes in.&nbsp;<\/p>\n\n\n\n<p>With Craver, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send push notifications to keep your customers engaged and your business top of mind&nbsp;<\/li>\n\n\n\n<li>Streamline pickup, curbside, and delivery orders while building loyalty with fast, accurate service<\/li>\n\n\n\n<li>Offer customers mobile ordering, loyalty tracking, and personalized promotions, all in one place<\/li>\n<\/ul>\n\n\n\n<p>Plus, Craver integrates directly with Square, so you don\u2019t have to leave Square Loyalty behind \u2014 instead, you can make it work even harder for your business.&nbsp;<\/p>\n\n\n<div class=\"m-form \"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Download\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \t<div class=\"c-heading -h2 \">\n\t\t\n\t\t\t\t\t<div class=\"c-heading__title\">Book a Craver demo<\/div>\n\t\t\n\t\t\t<\/div>\n\n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: 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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard before that retaining customers is cheaper than acquiring new ones. But what you might not have heard is that it really doesn\u2019t take much in the retention department to start reaping the rewards of getting your customer to stick around.&nbsp; Increasing your customer retention rates by even 5% can boost your business\u2019s&#8230;<\/p>\n","protected":false},"author":16,"featured_media":8598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[13,16],"class_list":["post-8584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square Loyalty: Is It Worth It?<\/title>\n<meta name=\"description\" content=\"Square can help improve customers&#039; experience and boost customer retention, but is it right for your coffee shop?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getcraver.com\/blog\/square-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Square Loyalty: Is It Worth It?\" \/>\n<meta property=\"og:description\" content=\"Square can help improve customers&#039; experience and boost customer retention, but is it right for your coffee shop?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getcraver.com\/blog\/square-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Craver | Online Ordering Systems for Coffee Shops\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/craverapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T15:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" 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