But behind Google in third, fourth, fifth, and<\/em> sixth place? <\/p>\n\n\n\n Social media apps.<\/p>\n\n\n\n Using social media to search for (or accidentally discover) new coffee shops and cafes is becoming increasingly popular, especially among Gen Z consumers. <\/p>\n\n\n\n So, in this blog, we\u2019re talking about why coffee shop social media is worth paying attention to, from why people prefer social media searching (and what they like best about it) to how you can get discovered through your coffee shop\u2019s social media. <\/p>\n\n\n\n Ready to get more social? <\/p>\n\n\n\n <\/p>\n\n\n\n As we said before, using social media as a search engine is becoming more and more popular.<\/p>\n\n\n\n But, while 8 in 10 consumers (of all ages!) search online for business info at least once a week<\/a>, no demographic has a social-first mindset quite like Gen Z. <\/p>\n\n\n\n In SOCi\u2019s 2024 CBI Report<\/a>, Gen Z consumers named Instagram and TikTok as their top two search tools, with Google Search and Maps falling to third and fifth place, respectively. 48%<\/a> of Gen Z consumers turn to social media for reviews, too, with Instagram and TikTok earning the title of \u201cnumber one review source<\/a>\u201d for the 18-24 crowd. <\/p>\n\n\n\n So, there\u2019s no denying that Gen Z and social media go together like a cappuccino and a croissant\u2026<\/p>\n\n\n\n But why should coffee shops care so much about what Gen Z prefers? <\/em><\/p>\n\n\n\n Because, statistically, Gen Z is your coffee shop\u2019s most frequent flyer. <\/p>\n\n\n\n TouchBistro\u2019s 2025 US Diner Trends Report<\/a> shared that 20% of Gen Z consumers go out for food and drink daily, <\/em>with 64% ordering takeout or delivery at least once a week. <\/p>\n\n\n\n And, when asked if they had plans to decrease their eating out habits, the younger generation said \u201cabsolutely not.\u201d TouchBistro reports that 50% of Gen Z respondents \u201cplan to order takeout\/delivery more often<\/em><\/a>\u201d this year! <\/p>\n\n\n\n Now, do you have<\/em> to cater to Gen Z by amping up your coffee shop social media efforts? No. <\/p>\n\n\n\n But should<\/em> you? Damian Rollison, Director of Market Insights at SOCi, says \u201cyes.\u201d <\/a><\/p>\n\n\n\n \u201cThe old guard of search engines is being challenged as younger shoppers turn to Instagram and TikTok for search and discovery,\u201d says Rollison<\/a>. \u201cFor businesses, a robust presence on these platforms isn\u2019t just beneficial \u2013 it\u2019s critical to winning market share with younger consumers.\u201d<\/p>\n\n\n\n And here\u2019s how you do it. <\/p>\n\n\n\n There are a million different strategies to help your coffee shop\u2019s social media get discovered, from writing top-tier captions and splurging on photos<\/a> to using keywords and meticulously following algorithm rules.<\/p>\n\n\n\n However, recent social media stats suggest that one newer approach reigns supreme:<\/p>\n\n\n\n Short-form video content. <\/p>\n\n\n\n By definition, short-form video content is any super-short video of 60 seconds or less, but there\u2019s no \u201crule\u201d about the content itself. <\/p>\n\n\n\n Short-form video content could be anything from a 20-second Instagram Reel showing off your barista\u2019s latte art to a 60-second TikTok on the difference between a cortado and a flat white.<\/p>\n\n\n\n Regardless of the kind<\/em> of videos you make, the most important thing is that you\u2019re actually making<\/em> them, because short-form video content is what people want most right now. <\/p>\n\n\n\n According to a WyzOwl survey<\/a>:<\/p>\n\n\n\n (Plus, 93% of marketers<\/a> say their video efforts have a strong return on investment, too.)<\/p>\n\n\n\n So, since short-form video content is where it\u2019s at for coffee shop social media this year\u2026<\/p>\n\n\n\n Let\u2019s get this short-form video train rolling with our top three tips \u2018n\u2019 tricks!<\/p>\n\n\n\n TikTok, Instagram, and Facebook are the best platforms for short-form video\u2026 but the one that\u2019ll work best for your coffee shop depends on your marketing goals. <\/p>\n\n\n\nWhy coffee shop social media is the future of discovery <\/h2>\n\n\n\n
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<\/figure>\n\n\n\nThe best way to get your coffee shop’s social media discovered <\/h2>\n\n\n\n
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Three coffee shop social media tips for short-form content <\/h2>\n\n\n\n
1 \u2014 Choose the best social media platform for what you need <\/h3>\n\n\n\n