{"id":2572,"date":"2025-04-03T09:32:36","date_gmt":"2025-04-03T09:32:36","guid":{"rendered":"https:\/\/www.getcraver.com\/rook-coffee-2\/"},"modified":"2026-01-07T12:06:10","modified_gmt":"2026-01-07T19:06:10","slug":"hometown-coffee-and-juice","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/success-story\/hometown-coffee-and-juice\/","title":{"rendered":"Hometown Coffee & Juice"},"content":{"rendered":"\n

Hometown\u2019s Journey<\/h2>\n\n\n\n

Five years ago, Lou and his wife set out to make a difference in their local neighborhood. They transformed what was previously a quiet coffee shop, into their very own Hometown Juice & Coffee.<\/p>\n\n\n\n

With Lou\u2019s 30 years of experience in finance and his wife\u2019s background in retail, they quickly turned Hometown into a local favorite. Today, it\u2019s a bustling spot with three locations and a fourth on the way, proving to be a hit in the neighborhood.<\/p>\n\n\n\n

\"Lou<\/figure>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Committing to an app was a challenging decision for Lou. It was important to him to strike a balance between the convenience of technology and the vibrant customer experience Hometown offers.<\/p>\n\n\n\n

While he acknowledged the operational efficiency achieved by major chains through their “grab-and-go” models, he was adamant about sustaining the community feel and genuine interactions at Hometown.<\/p>\n\n\n\n

With that, Hometown initiated its journey with another app provider. Lou quickly recognized the benefits an app could provide, such as facilitating faster and smoother transactions.<\/p>\n\n\n\n

However, the need for a richer set of features soon became apparent, as the platform he had chosen couldn\u2019t keep up with his expansive vision. This prompted Lou to seek a more comprehensive solution.<\/p>\n\n\n\n

The Decision<\/h2>\n\n\n\n

Square played a pivotal role in this journey, pointing Lou towards Craver as one of their preferred integration platforms.<\/p>\n\n\n\n

Lou used Square\u2019s marketplace to conduct thorough research and evaluate Craver alongside several other platforms, swiftly eliminating less suitable options.<\/p>\n\n\n\n

Craver stood out right away, ticking 9 out of 10 boxes on Lou\u2019s list of essential features. Almost every aspect of Craver\u2019s offering was aligned with Hometown\u2019s needs, making it a clear frontrunner.<\/p>\n\n\n\n

The relationship was another important factor for Lou, who was seeking a partnership. After talking with the Craver team and seeing their genuine commitment to creating a top-notch app experience, he felt reassured he had made the right choice.<\/p>\n\n\n\n

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\u201cMy relationship with Craver is excellent. I like that you guys are wanting to also grow and improve. We work well together.\u201d<\/em><\/p>\n\n\n\n

– Lou Rubin, Hometown Coffee & Juice co-owner<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Today, Craver App orders make up 32% of Hometown\u2019s revenue.<\/div>\n\t\t\n <\/div>\n\n\n\n

The Transition<\/h2>\n\n\n\n

Switching app providers was a concern for Hometown, as it meant asking their customers to download a brand-new app and change their habits.<\/p>\n\n\n\n

Their previous app had its quirks, so the Hometown team pitched the move as a major upgrade, emphasizing to customers the better user experience the new app would provide.<\/p>\n\n\n\n

\"Hand<\/figure>\n\n\n\n
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\u201cThe layout of our previous app wasn’t pretty like Craver\u2019s and wasn\u2019t as effective. People constantly got logged out and some foundational things were very frustrating for customers.\u201d<\/em><\/p>\n\n\n\n

– Lou Rubin, Hometown Coffee & Juice co-owner<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n

The switch worked wonders, transforming the customer experience into something really smooth and enjoyable.<\/p>\n\n\n\n

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\u201cWe sold it as an improvement and it has been. Now, the customer experience is very good.\u201d<\/em><\/p>\n\n\n\n

– Lou Rubin, Hometown Coffee & Juice co-owner<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n

Measurable Impact and Benefits<\/h2>\n\n\n\n

Craver\u2019s platform has significantly elevated Hometown Coffee & Juice\u2019s throughput.<\/p>\n\n\n\n

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1\/3 of Hometown\u2019s orders now flow through their Craver-powered mobile app. <\/div>\n\t\t\n <\/div>\n\n\n\n

Advanced features such as order throttling and pick-up time management have proved essential in allowing the business to effectively manage high-velocity periods and maintain service quality.<\/p>\n\n\n\n

The platform\u2019s intelligent upselling feature has consistently increased average order values, directly contributing to Hometown\u2019s bottom line.<\/p>\n\n\n\n

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Repeat customers spend up to 80% more per month when ordering through Craver.<\/div>\n\t\t\n <\/div>\n\n\n\n
\"A<\/figure>\n\n\n\n

The transition to Craver has significantly improved Hometown\u2019s customer loyalty, thanks to direct push notifications and discount code capabilities.<\/p>\n\n\n\n

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Repeat customers order 1.5x more frequently when ordering through Craver.<\/div>\n\t\t\n <\/div>\n\n\n\n

Craver has provided a more seamless integration with Square than Hometown\u2019s previous app. While Square requires specific mapping of stations and categories to printers\u2014which can lead to complications\u2014Craver delivered a workaround that simplified this process, making the internal complexities invisible to customers.<\/p>\n\n\n\n

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40% of customers who order through Craver place more than one order per month. <\/div>\n\t\t\n <\/div>\n\n\n\n

Craver\u2019s commitment to visual appeal and brand alignment has markedly enhanced the customer experience, which is underpinned by its 4.8-star rating in the App Store. Check out Hometown’s app here<\/a>. <\/p>\n\n\n\n

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\u201cWe definitely want to include this partnership as we grow. It’s important.\u201d<\/em><\/p>\n\n\n\n

– Lou Rubin, Hometown Coffee & Juice co-owner<\/em><\/em><\/p>\n<\/blockquote>\n\n\n

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