Empire Tea & Coffee, a popular caf\u00e9 chain in Newport, Rhode Island, was looking for new ways to serve its growing customer base while staying ahead of shifting consumer expectations. With long lines out the door during peak hours, co-owner CJ Barone knew they needed a mobile ordering solution to keep up with demand and create a seamless guest experience.<\/p>\n\n\n\n
Empire Tea & Coffee turned to Craver, leveraging its deep integration with Square to launch a branded mobile ordering app. This solution allowed them to stay within the Square ecosystem while offering customers the convenience of ordering ahead and skipping the line.<\/p>\n\n\n\n
\n“Square isn\u2019t just a POS system \u2014 it\u2019s an ecosystem. Craver fits right into that for us.\u201d \u2014 CJ Barone, Co-owner, Empire Tea & Coffee<\/p>\n<\/blockquote>\n\n\n\n
Why Craver <\/h2>\n\n\n\n
For CJ, Craver\u2019s seamless integration with Square made it an easy choice. Orders placed through the app flow directly into their existing Square POS system, with no manual work or extra complexity.<\/p>\n\n\n\n
\n\u201cOur relationship with Craver is very important as mobile is becoming an increasingly important part of our strategy.\u201d<\/p>\n<\/blockquote>\n\n\n\n
The Results<\/h2>\n\n\n\n
Since launching their Craver-powered app, Empire Tea & Coffee has seen a dramatic shift in how customers place their orders, with nearly 50% of orders now coming through their mobile app.<\/p>\n\n\n\n
\n“With Craver, our business switched to now all of a sudden being almost 50% or more online orders.\u201d<\/p>\n<\/blockquote>\n\n\n\n
This shift has transformed their operations \u2014 reducing lines, improving service speed, and meeting customer expectations for convenience.<\/p>\n\n\n\n
\n\u201cIn previous years, we\u2019d have a line out the door for several hours. Now, through the mobile app, everyone is at the front of the line.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Customer feedback has been overwhelmingly positive, and mobile ordering has become a critical part of their growth strategy moving forward.<\/p>\n\n\n\n