{"id":15004,"date":"2026-01-08T15:14:11","date_gmt":"2026-01-08T22:14:11","guid":{"rendered":"https:\/\/www.getcraver.com\/?p=15004"},"modified":"2026-01-09T12:42:06","modified_gmt":"2026-01-09T19:42:06","slug":"tiktok-for-restaurants","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/tiktok-for-restaurants\/","title":{"rendered":"The Ultimate Guide to TikTok for Restaurants and Cafes\u00a0"},"content":{"rendered":"\n<p>In 2026, you can\u2019t talk about social media without bringing up TikTok.&nbsp;<\/p>\n\n\n\n<p>That\u2019s because TikTok is a hugely popular (and successful) platform for creators and businesses alike \u2014 including restaurants and cafes!<\/p>\n\n\n\n<p>But why is TikTok so successful? How do you get started on the platform? And does TikTok for restaurants and cafes actually generate results?<\/p>\n\n\n\n<p>This blog is designed to answer all of those questions <em>and more.&nbsp;<\/em><\/p>\n\n\n\n<p>Craver\u2019s comprehensive guide to TikTok for restaurants and cafes covers everything you need to know about why the platform deserves your attention, how to start posting on TikTok (including content ideas!), and how to tell whether your TikTok efforts are paying off.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive in!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why TikTok is a game-changer for restaurants and cafes<\/h2>\n\n\n\n<p>So, what is it about TikTok that\u2019s so appealing to restaurants and cafes?&nbsp;<\/p>\n\n\n\n<p>Well, as it turns out, there\u2019s <em>a lot<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok is a popular (and rapidly growing) platform<\/strong> \u2014 Last year, TikTok had 130M users across the United States. <a href=\"https:\/\/www.statista.com\/statistics\/1100836\/number-of-us-tiktok-users\/?srsltid=AfmBOooTnnBshdGkLHeS53Z6i4Z8-2AwivuDBlqg34PwKqunAr9lCjvg\" target=\"_blank\" rel=\"noreferrer noopener\">According to Statista projections<\/a>, that number is expected to exceed 200M by 2029!\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok has a huge influence on dining decisions<\/strong> \u2014\u00a0 In an MGH survey, <a href=\"https:\/\/www.mghus.com\/blog\/survey-tiktok-drives-restaurant-sales\" target=\"_blank\" rel=\"noreferrer noopener\">50% of respondents<\/a> cited TikTok as the #1 influence in \u201cdriving their restaurant choices,\u201d exceeding food-specific platforms like Yelp.\u00a0<\/li>\n\n\n\n<li><strong>TikTok is a hotspot for young foodies doing research<\/strong> \u2014 <a href=\"https:\/\/pos.toasttab.com\/blog\/on-the-line\/restaurant-social-media?srsltid=AfmBOoo10wKd6YidsDQno_Rzth7BhYscToOvKhwUvL0umGvyEc8XOKqB\" target=\"_blank\" rel=\"noreferrer noopener\">17% of guests<\/a> in a Toast survey said they use TikTok the most for discovering restaurants. And, of those TikTok-lovers, 60% were &lt;18 years old.<\/li>\n\n\n\n<li><strong>TikTok reaches new, non-local audiences <\/strong>\u2014 <a href=\"https:\/\/www.mghus.com\/blog\/survey-tiktok-drives-restaurant-sales\" target=\"_blank\" rel=\"noreferrer noopener\">56% of respondents<\/a> in an MGH survey said they\u2019ve travelled farther than normal to visit a TikTok-featured spot (and 29% said they\u2019d be willing to if they haven\u2019t already).<\/li>\n\n\n\n<li><strong>TikTok has limited constraints (and unlimited potential) <\/strong>\u2014 Besides sticking to short-form video, there aren\u2019t many \u201crules\u201d for TikTok. <a href=\"https:\/\/www.mghus.com\/blog\/survey-tiktok-drives-restaurant-sales\" target=\"_blank\" rel=\"noreferrer noopener\">MGH survey respondents<\/a> said they\u2019re \u201cdriven by food, fun, and buzz\u201d&#8230; but that can look like anything!\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><em>A mini case study in TikTok for restaurants and cafes<\/em><\/h3>\n\n\n\n<p>If you\u2019re still not sure about TikTok for restaurants and cafes, take a look at Dee Pizza.&nbsp;<\/p>\n\n\n\n<p>Opened in 2017 in Denbighshire, Wales, Dee Pizza saw a \u201c<a href=\"https:\/\/www.bbc.com\/news\/articles\/cgmyvllpwnno\" target=\"_blank\" rel=\"noreferrer noopener\">massive boost<\/a>\u201d in traffic after they started posting on social media. The pizza shop quickly <a href=\"https:\/\/www.tiktok.com\/@deepizzauk\" target=\"_blank\" rel=\"noreferrer noopener\">became known on TikTok<\/a> for their \u201cfirst is free\u201d series \u2014 an initiative where the first customer of every day gets a free meal \u2014 and has since reached almost 200K followers on the platform.\u00a0<\/p>\n\n\n\n<p>Since then, people have travelled from all over the UK to try out Dee\u2019s Pizza \u2014 no matter how long the drive <em>or<\/em> the wait outside.&nbsp;<\/p>\n\n\n\n<p>&#8220;People are willing to travel from Edinburgh,&#8221; <a href=\"https:\/\/www.bbc.com\/news\/articles\/cgmyvllpwnno\" target=\"_blank\" rel=\"noreferrer noopener\">said Angel Angelov<\/a>, owner of Dee\u2019s. \u201cWe had a gentleman from Birmingham [put] his kids to bed and [drive] for two hours just to have a pizza.&#8221;<\/p>\n\n\n\n<p>And <em>that<\/em> is the power of TikTok for restaurants and cafes.&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Learn more about the power of social media (and how to do it well) with our Beginner\u2019s Guide to Social Media Marketing.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok content ideas for restaurants and cafes<\/h2>\n\n\n\n<p>Now that you\u2019ve got an idea of the potential of TikTok for restaurants and cafes, it\u2019s time to get the ball rolling on content creation. Here are a few popular TikTok concepts to keep in your back pocket as you\u2019re planning your first few videos.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Content Idea<\/strong><\/td><td><strong>Examples<\/strong><\/td><\/tr><tr><td>A Day in the Life<\/td><td>\u201c<a href=\"https:\/\/www.tiktok.com\/@thehenryrestaurant\/video\/7171590023421201710?q=day%20in%20the%20life%20restaurant&amp;t=1767401077111\" target=\"_blank\" rel=\"noreferrer noopener\">A day in the life of a restaurant manager<\/a>\u201d at The Henry Restaurant\u201c<br><a href=\"https:\/\/www.tiktok.com\/@gabi_livin\/video\/7185961995391356206?q=day%20in%20the%20life%20barista&amp;t=1767401219480\" target=\"_blank\" rel=\"noreferrer noopener\">A day in my life as a barista<\/a>\u201d at Cafe Quiquiriqui<\/td><\/tr><tr><td>Staff Picks<\/td><td><a href=\"https:\/\/www.tiktok.com\/@freshpotscoffeebar\/video\/7323263591354797358?q=staff%20picks%20coffee&amp;t=1767401420106\" target=\"_blank\" rel=\"noreferrer noopener\">Staff pick coffee<\/a> from Fresh Pots Coffee Bar<br><a href=\"https:\/\/www.tiktok.com\/@dwyersgardencafe\/video\/7322588454800379169?q=staff%20favorite%20restaurant&amp;t=1767401589149\" target=\"_blank\" rel=\"noreferrer noopener\">Staff picks<\/a> from Dwyer\u2019s Garden Cafe\u00a0<\/td><\/tr><tr><td>Menu Hacks\/Secret Menu Items<\/td><td><a href=\"https:\/\/www.tiktok.com\/@tacobell\/video\/7275822620606549290?q=menu%20hack%20fast%20food&amp;t=1767401736812\" target=\"_blank\" rel=\"noreferrer noopener\">Giant taco menu hack<\/a> by Taco Bell<br><a href=\"https:\/\/www.tiktok.com\/@cheekygrincoffee\/video\/7329700124706229511?q=menu%20hack%20barista&amp;t=1767401784955\" target=\"_blank\" rel=\"noreferrer noopener\">Frothed milk hack<\/a> by Cheeky Grin Coffee<\/td><\/tr><tr><td>Customer Reactions\/Challenges<\/td><td><a href=\"https:\/\/www.tiktok.com\/@awrestaurants\/video\/7399731094557445406\" target=\"_blank\" rel=\"noreferrer noopener\">Flex for your float<\/a> by A&amp;W Restaurants<br><a href=\"https:\/\/www.tiktok.com\/@tablon.coffee\/video\/7437919841039781150?q=customer%20interviewbarista&amp;t=1767403810281\" target=\"_blank\" rel=\"noreferrer noopener\">Customer interview<\/a> by Tablon Coffee<\/td><\/tr><tr><td>Follow a New Trending Audio or Video Format<\/td><td>\u201c<a href=\"https:\/\/www.tiktok.com\/@thegoldenchipni\/video\/7496586254113426710?q=staff%20picks&amp;t=1767401265600\" target=\"_blank\" rel=\"noreferrer noopener\">This or that challenge<\/a>\u201d by The Golden Chip<br>\u201c<a href=\"https:\/\/www.tiktok.com\/@sweetcoffee_official\/video\/7390697641585200416?q=coffee%20shop&amp;t=1767403894626\" target=\"_blank\" rel=\"noreferrer noopener\">Thanks, you too<\/a>\u201d by Sweet Coffee Official<\/td><\/tr><tr><td>Pick a Tried-and-True Video Format&nbsp;<\/td><td>\u201c<a href=\"https:\/\/www.tiktok.com\/@tarinebkk\/video\/7482632113049570567\" target=\"_blank\" rel=\"noreferrer noopener\">The sound of a Barista<\/a>\u201d ASMR video by Tarine Cafe<br>\u201c<a href=\"https:\/\/www.tiktok.com\/@askal.melb\/video\/7348000943822228744?q=restaurant%20prep%20%20video&amp;t=1767404164914\" target=\"_blank\" rel=\"noreferrer noopener\">Chef prep work<\/a>\u201d behind-the-scenes video by Askal<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>\u2192 <strong>Pro tip:<\/strong> Make sure your videos are a mix of topical, trend-based ideas and timeless, evergreen content. That way, your content keeps your restaurant relevant and covers the basics at the same time.\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok tips and tricks for restaurants and cafes<\/h2>\n\n\n\n<p>Creating TikTok content for your restaurant or cafe can feel super overwhelming at first. Where do you start? What should you do first? What actually matters?<\/p>\n\n\n\n<p>Here are seven of our top tips and tricks to help make those first few videos a little easier.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add your business info\/links to your TikTok profile\u00a0 <\/strong>\u2014 A completed profile makes it easy for people to connect with you. Link other social media accounts (<a href=\"https:\/\/www.getcraver.com\/blog\/coffee-shop-instagram-captions\/\">like Instagram!<\/a>) and your website, add your menu and your address\u2026 anything someone might need to find you off-platform.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><em>\u2192 Pro tip: Only businesses can add links to their TikTok profiles, so make sure to fully read the \u201c<\/em><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-business-account?lang=en\"><em>About TikTok Business Accounts<\/em><\/a><em>\u201d help page before creating your account!<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep your content authentically you <\/strong>\u2014 Trends are a good way to stay relevant, but make sure your content is authentic to you. Show off your business\u2019s unique personality, highlight your staff, and give people a taste of what to expect if (or when!) they come visit.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create videos that are TikTok-friendly<\/strong> \u2014 Your videos should follow the format that works best on TikTok. Film in natural light, use quick cuts, add captions and music, and keep videos between 30-60 seconds long. <em>(That length is the sweet spot, <\/em><a href=\"https:\/\/buffer.com\/resources\/longer-tiktoks-get-more-views-data\/\"><em>according to Buffer<\/em><\/a><em>!)<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>\u2192 Check out our blog \u201c<\/em><a href=\"https:\/\/www.getcraver.com\/blog\/best-restaurant-social-media-campaigns\/\"><em>The Best Restaurant Social Media Campaigns<\/em><\/a><em>\u201d for content ideas, and \u201c<\/em><a href=\"https:\/\/www.getcraver.com\/blog\/social-media-marketing-for-restaurants\/\"><em>Why Restaurant Social Media Marketing Fails<\/em><\/a><em>\u201d for social media best practices!<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t be afraid to be vulnerable <\/strong>\u2014 Not all content needs to be perfectly polished. Don\u2019t be afraid to film genuine moments, show behind-the-scenes\/in-the-moment content, and share stories. Being genuine and vulnerable is a great way to connect with viewers.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engage with (and target) your local community<\/strong> \u2014 TikTok has a very wide reach, but the most likely people to visit are the ones closest to you! Get in front of your community by using local hashtags (e.g., #VancouverCafes) and collaborating with local food influencers.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><em>\u2192 For more information on influencer marketing for restaurants, check out our two-part series: \u201c<\/em><a href=\"https:\/\/www.getcraver.com\/blog\/restaurant-influencers\/\"><em>Restaurant Influencers Explained: How to Find the Perfect Partner<\/em><\/a><em>\u201d and \u201c<\/em><a href=\"https:\/\/www.getcraver.com\/blog\/influencer-marketing-for-restaurants\/\"><em>The Ultimate Guide to Influencer Marketing for Restaurants<\/em><\/a><em>.\u201d&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u2714 Remember that you don\u2019t have to break the bank <\/strong>\u2014 You don\u2019t have to spend a ton of money on TikTok to find success. Some of the best content will come from you and your staff just being yourselves and doing what you do best. Don\u2019t overthink it!\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Want more tips and tricks for social media success? Check out our Beginner\u2019s Guide to Social Media Marketing.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to measure the success of TikTok for restaurants and cafes<\/h2>\n\n\n\n<p>Once your restaurant or cafe has a few TikToks under its belt, you\u2019ll probably want to&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Look at your videos\u2019 key metrics <\/strong>\u2014 After you post a TikTok, keep an eye on key metrics like views, shares, saves, and comments. The higher these numbers are, the more engagement your TikTok got (and more engagement is always good).<\/li>\n\n\n\n<li><strong>Use TikTok Studio to monitor results<\/strong> \u2014 <a href=\"https:\/\/www.tiktok.com\/tiktokstudio\">TikTok Studio<\/a> is a great tool because it displays all of your growth and engagement in one spot. It\u2019s also got \u201cInspiration\u201d and \u201cKnowledge for you\u201d sections to help you stay on top of TikTok features and trends!\u00a0<\/li>\n\n\n\n<li><strong>Keep an eye out for real-world impact <\/strong>\u2014 Getting engagement on TikTok is great\u2026 but it\u2019s even better when TikTok generates real business for your restaurant or cafe. Don\u2019t forget to measure the real-world impact your content is having on your business!\u00a0<\/li>\n<\/ol>\n\n\n\n<p><em>\u2192 Pro tip: For easier real-world tracking, try creating a TikTok-exclusive coupon code or discount. That way, when someone visits in person and uses that code, you\u2019ll know 100% that they came from TikTok!&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your guide to getting started on social media\u00a0<\/h2>\n\n\n\n<p>Now that you understand the power of TikTok for restaurants and cafes, it\u2019s time to get the ball rolling on your social media \u2014 and luckily, we\u2019ve got just the resource to help you get going.&nbsp;<\/p>\n\n\n\n<p>Our Beginner\u2019s Guide to Social Media Marketing is for owners, operators, and<\/p>\n\n\n\n<p>managers who want to ramp up their social media marketing efforts but need more guidance on<\/p>\n\n\n\n<p>where (and how) to start.<\/p>\n\n\n\n<p>The Guide is designed to help you with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The basics of social media marketing for restaurants and cafes<\/li>\n\n\n\n<li>High-level strategies to guide your social media marketing efforts<\/li>\n\n\n\n<li>Engaging your audience and building community on social media\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u2026and more.&nbsp;<\/p>\n\n\n\n<p>Ready to get started?&nbsp;<\/p>\n\n\n<div class=\"m-form \"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Form\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"b5675fd0-9a66-4c50-84c7-159d1922d743\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                    <script type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"4732366\",\r\n    formId: \"b5675fd0-9a66-4c50-84c7-159d1922d743\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>                <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1767909453611\"><strong class=\"schema-faq-question\">How often should a restaurant or cafe post on TikTok?<\/strong> <p class=\"schema-faq-answer\">Posting on TikTok 3-5x a week is the sweet spot for maximizing engagement, but the exact number doesn\u2019t matter as much as consistency does. Try to stick to a regular filming\/editing\/posting schedule so your audience knows when to expect posts from you.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2026, you can\u2019t talk about social media without bringing up TikTok.&nbsp; That\u2019s because TikTok is a hugely popular (and successful) platform for creators and businesses alike \u2014 including restaurants and cafes! But why is TikTok so successful? How do you get started on the platform? And does TikTok for restaurants and cafes actually generate&#8230;<\/p>\n","protected":false},"author":16,"featured_media":15045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[12,13],"class_list":["post-15004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to TikTok for Restaurants and Cafes\u00a0<\/title>\n<meta name=\"description\" content=\"Boost your restaurant&#039;s visibility by mastering TikTok with our guide on content ideas, local engagement, and tracking real-world sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getcraver.com\/blog\/tiktok-for-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to TikTok for Restaurants and Cafes\u00a0\" \/>\n<meta property=\"og:description\" content=\"Boost your restaurant&#039;s visibility by mastering TikTok with our guide on content ideas, local engagement, and tracking real-world sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getcraver.com\/blog\/tiktok-for-restaurants\/\" \/>\n<meta property=\"og:site_name\" content=\"Craver | Online Ordering Systems for Coffee Shops\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/craverapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T22:14:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T19:42:06+00:00\" \/>\n<meta property=\"og:image\" 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