{"id":14956,"date":"2026-01-07T15:47:21","date_gmt":"2026-01-07T22:47:21","guid":{"rendered":"https:\/\/www.getcraver.com\/?p=14956"},"modified":"2026-01-07T15:51:55","modified_gmt":"2026-01-07T22:51:55","slug":"influencer-marketing-for-restaurants","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/influencer-marketing-for-restaurants\/","title":{"rendered":"The Ultimate Guide to Influencer Marketing for Restaurants"},"content":{"rendered":"\n<p>In <a href=\"https:\/\/www.getcraver.com\/blog\/restaurant-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Part 1 of our influencer marketing series<\/a>, we talked about what influencer marketing for restaurants is, why it works, what kind of influencers are out there, and how to find them.&nbsp;<\/p>\n\n\n\n<p>Now, in Part 2, we\u2019re taking things to the next level.<\/p>\n\n\n\n<p>In this blog, we\u2019ll take you through all things influencer marketing for restaurants, from the five steps of structuring an influencer marketing collaboration to the metrics you need to measure success. We\u2019ve also got a chart with top-notch examples to help get the inspiration flowing!&nbsp;<\/p>\n\n\n\n<p>Ready? Let\u2019s get started.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to structure an influencer marketing collaboration<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Define your goals&nbsp;<\/h3>\n\n\n\n<p>The first step to structuring an influencer marketing collaboration is defining your goals and figuring out why you want to explore influencer marketing for your restaurant in the first place.&nbsp;<\/p>\n\n\n\n<p>What do you want to get out of it? Do you want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build brand awareness?<\/li>\n\n\n\n<li>Grow your social media accounts?<\/li>\n\n\n\n<li>Create some expertly-crafted content?&nbsp;<\/li>\n\n\n\n<li>Generate more foot traffic for your restaurant?<\/li>\n<\/ul>\n\n\n\n<p>Knowing your \u201cwhy\u201d can help you map out the rest of your influencer marketing collaboration effectively and strategically. It\u2019ll also give you some guidance on what kind of restaurant influencer you want to work with \u2014 which is where step 2 comes into play.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Pick the right influencers (~100)<\/h3>\n\n\n\n<p>The second step to structuring an influencer marketing collaboration is determining what kind of influencer you want to work with and picking the right one for your restaurant.&nbsp;<\/p>\n\n\n\n<p>Two types of influencers make the best partners for locally-owned restaurants:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nano influencers \u2014 Between 1K and 10K followers&nbsp;<\/li>\n\n\n\n<li>Micro influencers \u2014 Between 10K and 100K followers&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Not only are nano and micro influencers typically more affordable for independently owned restaurants, but they actually have stronger engagement rates than the big creators. Massive influencers are usually doing double duty as celebrities or TV personalities, so they can\u2019t often give small audiences the attention and engagement that smaller creators can. Luckily, that\u2019s a win-win for you \u2014 you save some money on marketing <em>and <\/em>get better results!&nbsp;<\/p>\n\n\n\n<p>For a more detailed breakdown on the types of restaurant influencers and where to find the right influencer marketing partner for your restaurant, <a href=\"https:\/\/www.getcraver.com\/blog\/restaurant-influencers\/\">check out Part 1 of our influencer marketing series<\/a>!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Choose the format&nbsp;<\/h3>\n\n\n\n<p>The third step to structuring an influencer marketing collaboration is picking what content format will be the focus of your restaurant\u2019s influencer marketing efforts.&nbsp;<\/p>\n\n\n\n<p>The nice thing about this step is that there are really no wrong answers! Influencer marketing for restaurants can look like just about anything, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seasonal Instagram Reels, like <a href=\"https:\/\/www.instagram.com\/p\/DSSq4WIknRQ\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">this Dunkin\u2019 collab<\/a> with Hilary Duff&nbsp;<\/li>\n\n\n\n<li>Trend-following carousels, like <a href=\"https:\/\/www.instagram.com\/p\/DRssLMpkQvn\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener\">this Carl\u2019s Jr. collab<\/a> with designer Saint&nbsp;<\/li>\n\n\n\n<li>\u201cBehind the Scenes\u201d TikToks, like <a href=\"https:\/\/www.tiktok.com\/@sweetgreen\/video\/7558134348369775885\" target=\"_blank\" rel=\"noreferrer noopener\">this Sweetgreen collab<\/a> with reality stars Nic and Olandria<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t have to pick just <em>one <\/em>format, either. You can experiment with multiple types of content and see what lands best with your audience. The influencer you work with might even have ideas and insights to share, too!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Decide what to offer&nbsp;<\/h3>\n\n\n\n<p>The fourth step to structuring an influencer marketing collaboration is figuring out what you\u2019re going to offer your restaurant influencers in exchange for content creation.&nbsp;<\/p>\n\n\n\n<p>There are tons of different ways to \u201cpay\u201d your influencers for creating content, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A flat-fee payment per post or video (or for multiple posts\/videos)<\/li>\n\n\n\n<li>Performance-based payment that varies depending on content conversions, likes, etc.&nbsp;<\/li>\n\n\n\n<li>Compensation in the form of a product or service (i.e., free meals, exclusive experiences, etc.)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>While you\u2019re working out what you can offer your restaurant influencers, remember that not all influencers have the same payment structure. Some might be okay with a free meal and restaurant merch, while others want to be paid per post. Make sure you\u2019re transparent and upfront about what you can offer \u2014 it\u2019ll start the relationship on the right foot!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Write a simple contract&nbsp;<\/h3>\n\n\n\n<p>The fifth and final step to structuring an influencer marketing collaboration is creating an influencer marketing contract for your restaurant.&nbsp;<\/p>\n\n\n\n<p>The contract should clearly outline what\u2019s expected out of the influencer marketing partnership and answer questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the deliverables?<\/li>\n\n\n\n<li>What\u2019s the timeline for the project?<\/li>\n\n\n\n<li>What can the content be used for (and by whom)?&nbsp;<\/li>\n\n\n\n<li>What is the payment for the project? When will payment be made?<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll also want to touch on things like confidentiality, protecting sensitive information, working for competitors, and any legal information about the project and\/or how to handle disputes. The contract is meant to protect <em>both<\/em> parties, so make sure all of your bases are covered.&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Learn how to boost your restaurant\u2019s online presence with Craver\u2019s Social Media Marketing Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to measure the success of influencer marketing for restaurants<\/h2>\n\n\n\n<p>Several metrics can be used to measure the success of influencer marketing for restaurants \u2014 and a lot of them are actually pretty easy to track!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement\u00a0<\/h3>\n\n\n\n<p>This is one of the easiest success metrics to track: How many likes did you get on your influencer marketing post? Comments? Shares? Views?&nbsp;<\/p>\n\n\n\n<p>More engagement is definitely better when it comes to influencer marketing because it gets your content in front of more eyes. More eyes on your content = more prospective customers, and that\u2019s something <em>every <\/em>restaurant wants!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Follower growth<\/h3>\n\n\n\n<p>This is another super simple success metric to track: How much did your follower count grow after your influencer marketing campaign launched?&nbsp;<\/p>\n\n\n\n<p>These metrics are also helpful to prove to yourself\/your team\/your marketing person that influencer marketing for restaurants really works. Just don\u2019t forget to track your follower count <em>before<\/em> the influencer marketing post(s) go out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Foot traffic<\/h3>\n\n\n\n<p>This metric is a little trickier because it\u2019s hard to tell what influenced a customer to visit.&nbsp;<\/p>\n\n\n\n<p>The best strategy for this is creating an exclusive promo code for your influencer marketing post(s). Track the number of times the promo code was used, and you\u2019ve got valuable data on how much foot traffic your influencer marketing campaign generated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales impact<\/h3>\n\n\n\n<p>This metric is super important, especially for influencer marketing campaigns that focus on a specific product.&nbsp;<\/p>\n\n\n\n<p>As you track your restaurant\u2019s sales, pay extra attention to the product(s) your influencer talked about. If order volume is increasing, your influencer marketing campaign is working as intended! If order volume is unchanged (or decreasing), something needs to change next time.&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Explore other ways to measure social media success with Craver\u2019s Social Media Marketing Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of influencer marketing for restaurants&nbsp;<\/h2>\n\n\n\n<p>So, we\u2019ve talked about how to set up an influencer marketing campaign and what success metrics you should look out for. But what does influencer marketing for restaurants <em>actually <\/em>look like in practice?&nbsp;<\/p>\n\n\n\n<p>Here are some great examples of influencer marketing for restaurants (and a few coffee shops!) to help inspire your next campaign.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Partnership<\/strong><\/td><td><strong>Campaign Details<\/strong><\/td><td><strong>Results<\/strong><\/td><\/tr><tr><td>Cringe Carter x <a href=\"https:\/\/theinfluencermarketingfactory.com\/cringecarter-x-dunkin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dunkin\u2019 Donuts<\/a><\/td><td>Promoted new Dunkin\u2019 Donuts items on TikTok with taste-test-style videos&nbsp;<\/td><td>3M+ likes\u00a0<br>10M+ views\u00a0<br>11K comments<\/td><\/tr><tr><td>BTS x <a href=\"https:\/\/marketingmaverick.io\/p\/everything-about-the-bts-meal-by-mcdonald-s\" target=\"_blank\" rel=\"noreferrer noopener\">McDonald\u2019s<\/a>&nbsp;<\/td><td>Launched a BTS version of an existing meal with two exclusive sauces<\/td><td>$200M+ global revenue (estimated)<br>25% increase in app downloads<\/td><\/tr><tr><td>Alix Earl x <a href=\"https:\/\/www.marketingdive.com\/news\/carls-jr-big-game-success-social-star-alix-earle\/756114\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carl\u2019s Jr.<\/a><\/td><td>Created Super Bowl ads inspired by Carl\u2019s Jr\u2019s ads from the early 2000s<\/td><td>47% engagement rate<br>91% increase in followers for Carl\u2019s Jr<\/td><\/tr><tr><td>Nara Smith x <a href=\"https:\/\/www.prettylittlemarketer.com\/blog\/marketing-lessons-from-nara-smith-x-erewhon#:~:text=Erewhon;%20the%20grocery%20chain%20known,garnered%20over%206%20million%20views.\" target=\"_blank\" rel=\"noreferrer noopener\">Erewhon<\/a> Cafe<\/td><td>Launched + created content for an exclusive, health-focused smoothie<\/td><td>160K+ likes<br>1K+ comments<br>4M+ views (IG) \/\u00a0 6M+ views (TikTok)<\/td><\/tr><tr><td>Alexis Frost &amp; Keith Lee x <a href=\"https:\/\/shortyawards.com\/16th\/from-tiktok-to-table-chipotle-mexican-grill-quesadilla-hack\" target=\"_blank\" rel=\"noreferrer noopener\">Chipotle<\/a><\/td><td>Launched + promoted the Fajita Quesadilla (which started as a food hack)<\/td><td>34M impressions on social media\u00a0<br>Rewards enrollments increased by 37%<\/td><\/tr><tr><td>Cardi B &amp; Keith Lee x <a href=\"https:\/\/www.billboard.com\/music\/rb-hip-hop\/cardi-b-keith-lee-burger-food-review-1235635445\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Street Burgers<\/a><\/td><td>Tried and rated different menu items in collaborative, taste-test-style videos<\/td><td>2M+ likes\u00a0<br>44M+ views<br>11K+ comments\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Pro tip:<\/strong> Always ask for usage rights\/permissions when sharing influencer content on social media! You can DM or email influencers to request permission to repost their content on your own accounts.\u00a0<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up<\/h2>\n\n\n\n<p>Now that you know how impactful influencer marketing for restaurants can be, you might want to explore other ways you can take your restaurant\u2019s marketing efforts to the next level.<\/p>\n\n\n\n<p>That\u2019s where Craver\u2019s Social Media Marketing Guide comes into the picture.&nbsp;<\/p>\n\n\n\n<p>Our comprehensive guide is designed for owners, operators, and managers who want to strengthen their social media presence, but aren\u2019t quite sure where to start. We\u2019ll take you everything you need to ramp up your social media game, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The basics of social media marketing for restaurants<\/li>\n\n\n\n<li>High-level strategies to guide your social media marketing<\/li>\n\n\n\n<li>Best practices to follow with your restaurant\u2019s social media marketing<\/li>\n\n\n\n<li>How to engage your audience and build community through social media marketing<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Why stop at influencer marketing for restaurants? Download the guide and ramp up your <em>entire <\/em>social media game!&nbsp;<\/h4>\n\n\n<div class=\"m-form \"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Form\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"b5675fd0-9a66-4c50-84c7-159d1922d743\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                    <script type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"4732366\",\r\n    formId: \"b5675fd0-9a66-4c50-84c7-159d1922d743\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>                <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Part 1 of our influencer marketing series, we talked about what influencer marketing for restaurants is, why it works, what kind of influencers are out there, and how to find them.&nbsp; Now, in Part 2, we\u2019re taking things to the next level. In this blog, we\u2019ll take you through all things influencer marketing for&#8230;<\/p>\n","protected":false},"author":16,"featured_media":14960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[12,13],"class_list":["post-14956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Influencer Marketing for Restaurants<\/title>\n<meta name=\"description\" content=\"Master influencer marketing for your restaurant with our guide to picking the right partners, structuring your collaboration, and tracking the right metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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