{"id":14566,"date":"2025-12-10T15:10:12","date_gmt":"2025-12-10T22:10:12","guid":{"rendered":"https:\/\/www.getcraver.com\/?p=14566"},"modified":"2026-01-11T11:49:05","modified_gmt":"2026-01-11T18:49:05","slug":"sms-marketing-for-restaurants","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/sms-marketing-for-restaurants\/","title":{"rendered":"A Beginner&#8217;s Guide to SMS Marketing for Restaurants"},"content":{"rendered":"\n<p>Are you looking for a more engaging way to let your customers know about sales or offers?<\/p>\n\n\n\n<p>Maybe you\u2019re searching for a way to complement your restaurant\u2019s email marketing efforts?<\/p>\n\n\n\n<p>Or maybe you\u2019re interested in creating faster, more personalized communications?&nbsp;<\/p>\n\n\n\n<p>No matter which camp you fall in, there\u2019s an easy industry solution to all of the above:<\/p>\n\n\n\n<p>SMS marketing for restaurants.&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll go through everything you need to know about SMS marketing for restaurants, from why it works and how you can start to the top three questions people have about SMS marketing.<\/p>\n\n\n\n<p>Ready? Let\u2019s go.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why SMS marketing for restaurants works<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SMS marketing has strong open rates \u2014 <\/strong><a href=\"https:\/\/www.sender.net\/blog\/sms-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Sender<\/a>, SMS messages can have an open rate of up to ~98%, where email open rates hover ~20%.&nbsp;<\/li>\n\n\n\n<li><strong>SMS marketing has an impressive return on investment (ROI) <\/strong>\u2014 <a href=\"https:\/\/www.omnisend.com\/blog\/sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend data <\/a>suggests SMS marketing can generate an average of $68 for every dollar spent.&nbsp;<\/li>\n\n\n\n<li><strong>SMS marketing lets you own your audience \u2014<\/strong> SMS marketing lets you \u201cown\u201d your audience, so you never have to worry about platform shutdowns or frozen accounts.&nbsp;<\/li>\n\n\n\n<li><strong>SMS marketing is a low-lift endeavor for busy restaurants \u2014<\/strong> You don\u2019t need to invest in fancy technology or high-end graphics to have successful, high-converting SMS campaigns.<\/li>\n\n\n\n<li><strong>SMS marketing\u2019s engagement is perfect for promos \u2014 <\/strong>Because <a href=\"https:\/\/www.omnisend.com\/blog\/sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing has higher engagement<\/a> than other channels, it\u2019s great for sharing urgent, limited-time offers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u2192 Did you know? Craver data shows SMS click-through rates are up to 4x higher when the message includes a free item offer!&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5 steps of SMS marketing for restaurants<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 \u2014 Choose an SMS marketing platform<\/h3>\n\n\n\n<p>The first step to starting SMS marketing is to pick a platform to use.&nbsp;<\/p>\n\n\n\n<p>There are tons of restaurant-friendly SMS marketing platforms \u2014 like <a href=\"https:\/\/www.textedly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Textedly<\/a> and <a href=\"https:\/\/www.omnisend.com\/features\/automation\/sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend<\/a> \u2014 that make it easy to set up and send SMS campaigns, even if it\u2019s your first time.<\/p>\n\n\n\n<p>A lot of <a href=\"https:\/\/www.craverapp.com\/blog\/restaurant-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> providers also offer SMS marketing, too.<\/p>\n\n\n\n<p>If your restaurant already uses an email marketing platform like <a href=\"https:\/\/www.attentive.com\/messaging\" target=\"_blank\" rel=\"noreferrer noopener\">Attentive<\/a> or <a href=\"https:\/\/www.klaviyo.com\/products\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a>, for example, you can simply add SMS marketing to your existing services and skip this step.&nbsp;<\/p>\n\n\n\n<p>Regardless of whether you\u2019re choosing a new SMS marketing platform or sticking to one your restaurant already uses, we recommend using a platform that has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scheduling and automation capabilities to help streamline your efforts<\/li>\n\n\n\n<li>In-depth analytics and metric tracking to help you evaluate performance&nbsp;<\/li>\n\n\n\n<li>Comprehensive contact list management so you can segment strategically<\/li>\n\n\n\n<li>Easy integration with your restaurant\u2019s existing infrastructure (e.g., your CRM system)<\/li>\n<\/ul>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Did you know that free items get 4x more clicks in SMS marketing? Get more insights with Craver\u2019s Coffee Shop SMS Marketing Report.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2 \u2014 Start building a (compliant) contact list&nbsp;<\/h3>\n\n\n\n<p>Once you\u2019ve got your SMS marketing platform up and running, it\u2019s time to start collecting phone numbers to build your contact list.&nbsp;<\/p>\n\n\n\n<p>There are two major, non-negotiable things to keep in mind as you\u2019re building your contact list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Legal compliance<\/strong> \u2014 Much like email marketing, <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/360035055312\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing has to comply with several regulations<\/a>, including the Telephone Consumer Protection Act and best practices outlined by the Cellular Telecommunications Industry Association.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Ethics <\/strong>\u2014 Good SMS marketing is <a href=\"https:\/\/nismonline.org\/the-ethics-of-text-message-marketing-in-a-social-media-world\/?srsltid=AfmBOoou5AZxbuxvDGRTCrEiVuzEKi90o5TYhx703B-RupOfLlbwLLjF\" target=\"_blank\" rel=\"noreferrer noopener\">ethical SMS marketing<\/a>. That means no purchasing telephone numbers, getting explicit consent from every SMS subscriber, and being transparent about data collection and usage (among other things).&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Luckily, there\u2019s no shortage of ways to build up your restaurant\u2019s SMS marketing contact list both legally <em>and<\/em> ethically, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding an SMS marketing opt-in form to your online ordering form or website<\/li>\n\n\n\n<li>Offering an SMS-only incentive (like a free dessert) to encourage people to sign up<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3 \u2014 Segment your audience to stay relevant<\/h3>\n\n\n\n<p>As you continue collecting phone numbers and growing your SMS marketing contact list, the next step is to start segmenting your audience.<\/p>\n\n\n\n<p>By definition, SMS segmentation is a strategy where you \u201c<a href=\"https:\/\/mailchimp.com\/resources\/sms-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">[divide] your contact list into strategic groups based on shared traits, behaviors, or preferences<\/a>,\u201d helping you deliver personalized and targeted messages to the right people.&nbsp;<\/p>\n\n\n\n<p>There are almost endless ways you can divide your new SMS audience, including creating segments based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement<\/strong> \u2014 Target your most-engaged subscribers with frequent updates.<\/li>\n\n\n\n<li><strong>Spend amount<\/strong> \u2014 Reward your highest spenders with exclusive offers, just for them.&nbsp;<\/li>\n\n\n\n<li><strong>Location<\/strong> \u2014 Offer your most local subscribers a chance to act fast with limited-time deals.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And, one of the best things about segmenting your audience?&nbsp;<\/p>\n\n\n\n<p>It\u2019s a win-win for everyone! Your audience gets SMS messages they care about, and you enjoy \u201c<a href=\"https:\/\/www.textedly.com\/blog\/sms-marketing-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">14% higher open rates and significantly lower bounce rates, unsubscribes, and spam reports<\/a>.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Ever wondered which day of the week is best to send SMS marketing? Find out with Craver\u2019s Coffee Shop SMS Marketing Report.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4 \u2014 Create and schedule your texts<\/h3>\n\n\n\n<p>Now that you\u2019ve got an SMS marketing list that\u2019s segmented and ready to reach, you can start crafting the SMS messages you\u2019re going to send.&nbsp;<\/p>\n\n\n\n<p>Here are a few dos and don\u2019ts for crafting your restaurant\u2019s SMS messages.&nbsp;<\/p>\n\n\n\n<p><strong>DO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure every SMS you send is short, clear, and delivers value.&nbsp;<\/li>\n\n\n\n<li>Stay true to your restaurant\u2019s brand voice and <a href=\"https:\/\/www.craverapp.com\/blog\/beginners-restaurant-marketing-guide\" target=\"_blank\" rel=\"noreferrer noopener\">marketing guidelines<\/a>.&nbsp;<\/li>\n\n\n\n<li>Include a hook to engage subscribers and a CTA that tells them what to do next.&nbsp;<\/li>\n\n\n\n<li>Take advantage of automations, scheduling SMS messages for birthday deals, reminders, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>DON\u2019T:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schedule SMS messages on off-hours. Nobody needs a discount code at 3 AM!&nbsp;<\/li>\n\n\n\n<li>Send SMS messages too frequently. <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/13288640663579#h_01GTCRBCH1YHPZPKE6W228MRQD\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo suggests<\/a> sending once or twice a week at max.<\/li>\n\n\n\n<li>Overuse abbreviations, slang, or other wording that can confuse recipients (and come off spammy).&nbsp;<\/li>\n\n\n\n<li>Use clickbait-y tactics to boost engagement. You owe it to your subscribers to deliver what you said you would.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5 \u2014 Track and monitor your results, then adjust&nbsp;<\/h3>\n\n\n\n<p>SMS marketing for restaurants doesn\u2019t just stop at launching the campaigns. An ongoing (and <em>very<\/em> important) step is tracking and monitoring your results.&nbsp;<\/p>\n\n\n\n<p>There are several SMS metrics your restaurant should stay on top of regularly, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rates<\/strong> \u2014 How many subscribers opened your SMS?<\/li>\n\n\n\n<li><strong>Click-through rates<\/strong> \u2014 How many subscribers clicked on a link in the SMS?<\/li>\n\n\n\n<li><strong>Redemption rates <\/strong>\u2014 How many subscribers used the promo code or redeemed the offer you shared?&nbsp;<\/li>\n\n\n\n<li><strong>Unsubscribe rates <\/strong>\u2014 How many people \u201cunsubscribed\u201d from your SMS?<\/li>\n<\/ul>\n\n\n\n<p>There are several different SMS factors you can test and experiment with, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send times&nbsp;<\/li>\n\n\n\n<li>SMS length<\/li>\n\n\n\n<li>Calls-to-action<\/li>\n\n\n\n<li>Offers and discounts<\/li>\n\n\n\n<li>Tone of voice and language<\/li>\n<\/ul>\n\n\n\n<p>The only way to know what your audience resonates the best with is by trying new things, checking out the results, and letting the data guide your efforts the next time around.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Download Craver\u2019s Coffee Shop SMS Marketing Report for more insights on the power of SMS marketing for restaurants.<\/h4>\n\n\n<div class=\"m-form \"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Form\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"3e567134-edae-4c56-ab4b-c605af52bbc6\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                    <script type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"4732366\",\r\n    formId: \"3e567134-edae-4c56-ab4b-c605af52bbc6\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>                <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1765396405966\"><strong class=\"schema-faq-question\">Is SMS marketing for restaurants legal?<\/strong> <p class=\"schema-faq-answer\"><br\/>SMS marketing for restaurants is 100% legal \u2014 as long as you follow the proper rules.\u00a0<br\/><br\/>To keep your SMS marketing efforts compliant, you need to follow regulations like the <a href=\"https:\/\/www.fcc.gov\/general\/telemarketing-and-robocalls\" target=\"_blank\" rel=\"noreferrer noopener\">Telephone Consumer Protection Act<\/a>, the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noreferrer noopener\">CAN-SPAM Act<\/a>, and the Cellular Telecommunications Industry Association\u2019s <a href=\"https:\/\/www.ctia.org\/the-wireless-industry\/industry-commitments\/messaging-interoperability-sms-mms\" target=\"_blank\" rel=\"noreferrer noopener\">guidelines<\/a>.<br\/><br\/>There are also a <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/13288640663579#h_01GTCRD28ZM78RR291VFZBXB5S\" target=\"_blank\" rel=\"noreferrer noopener\">few best practices<\/a> you should keep in mind to keep your SMS marketing above board, like getting express consent from subscribers, making it easy for subscribers to opt out, and identifying your brand in every SMS.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1765396428156\"><strong class=\"schema-faq-question\"><br\/>How much does SMS marketing for restaurants cost?<\/strong> <p class=\"schema-faq-answer\"><br\/>The <em>exact <\/em>cost of your restaurant\u2019s SMS marketing efforts depends on several factors, including the SMS model you choose, the provider you go with, and the size of your SMS list.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for a more engaging way to let your customers know about sales or offers? Maybe you\u2019re searching for a way to complement your restaurant\u2019s email marketing efforts? Or maybe you\u2019re interested in creating faster, more personalized communications?&nbsp; No matter which camp you fall in, there\u2019s an easy industry solution to all of&#8230;<\/p>\n","protected":false},"author":16,"featured_media":14591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[12,13],"class_list":["post-14566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Beginner&#039;s Guide to SMS Marketing for Restaurants<\/title>\n<meta name=\"description\" content=\"Master SMS marketing for your restaurant with our comprehensive guide. Learn how to choose a platform, build contact lists, and track results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getcraver.com\/blog\/sms-marketing-for-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Beginner&#039;s Guide to SMS Marketing for Restaurants\" \/>\n<meta property=\"og:description\" content=\"Master SMS marketing for your restaurant with our comprehensive guide. 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