{"id":12856,"date":"2025-10-28T14:05:24","date_gmt":"2025-10-28T21:05:24","guid":{"rendered":"https:\/\/www.getcraver.com\/?p=12856"},"modified":"2025-12-01T11:27:27","modified_gmt":"2025-12-01T18:27:27","slug":"restaurant-influencers","status":"publish","type":"post","link":"https:\/\/www.getcraver.com\/blog\/restaurant-influencers\/","title":{"rendered":"Restaurant Influencers Explained: How to Find the Perfect Partner"},"content":{"rendered":"\n<p>If you\u2019ve heard of <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/travis-scott-embark.html\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Scott\u2019s McDonald\u2019s meal<\/a> or <a href=\"https:\/\/news.dunkindonuts.com\/news\/summer-2025-3\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter\u2019s Dunkin\u2019 drink<\/a>, then you\u2019re no stranger to restaurant influencers.<\/p>\n\n\n\n<p>But how impactful <em>are<\/em> restaurant influencers? And where do you find them?&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll take you through everything you need to know about restaurant influencers, from what influencer marketing even is to where you can find restaurant influencers yourself.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get into it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is restaurant influencer marketing?&nbsp;<\/h2>\n\n\n\n<p>Influencer marketing is a form of collaborative marketing where your restaurant partners with an individual (who has a significant online presence) to promote your business.&nbsp;<\/p>\n\n\n\n<p>Influencer marketing can look like tons of different things, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product collabs<\/li>\n\n\n\n<li>Sponsored videos<\/li>\n\n\n\n<li>Giveaways or contests<\/li>\n\n\n\n<li>Influencer discount codes<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s no \u201cright\u201d or \u201cwrong\u201d way to approach influencer marketing for your restaurant \u2014 but we <em>do<\/em> know that putting effort into influencer marketing can really pay off.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why influencer marketing works for local restaurants<\/h2>\n\n\n\n<p>Influencer marketing has been proven to deliver results for businesses of all kinds, from increased brand awareness to better audience targeting.<\/p>\n\n\n\n<p>But, for restaurants in particular, there are three areas where influencer marketing really shines:<\/p>\n\n\n\n<p>Increasing conversions, capturing attention, and improving local reach.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Influencer marketing can boost spending<\/h3>\n\n\n\n<p>Influencer marketing has been shown to encourage (and actually increase!) spending..<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/data\/influencer-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">49% of consumers<\/a> \u201cmake purchases <em>at least <\/em>once a month\u201d because of influencer marketing they\u2019ve seen, where <a href=\"https:\/\/sproutsocial.com\/insights\/data\/influencer-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">86% of consumers<\/a> make an influencer-inspired purchase once a year.&nbsp;<\/p>\n\n\n\n<p>But what if your restaurant isn\u2019t big on social media? No worries \u2014 the conversion-causing impact of influencer marketing isn\u2019t limited to socials.&nbsp;<\/p>\n\n\n\n<p>A Sprout Social survey found that 80% of consumers \u201c<a href=\"https:\/\/sproutsocial.com\/insights\/data\/influencer-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">would be more likely to buy from brands that partner with influencers beyond just social media content<\/a>,\u201d including things like in-person events or online campaigns.&nbsp;<\/p>\n\n\n\n<p><em>\u2192 <\/em><strong><em>The bottom line?<\/em><\/strong><em> Influencer marketing \u2014 both on and offline \u2014 can ramp up your restaurant\u2019s conversions.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Influencer marketing can get your restaurant noticed<\/h3>\n\n\n\n<p>Influencer marketing is a great way to capture your audience\u2019s attention in a fresh, exciting way.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/data\/influencer-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Sprout Social<\/a>, food and drink influencer content is the most effective at capturing consumer attention, with 30% reporting it as their favorite kind of influencer marketing.&nbsp;<\/p>\n\n\n\n<p>And, what\u2019s more, today\u2019s consumers are <em>actively seeking<\/em> <em>out <\/em>influencer content, too.&nbsp;<\/p>\n\n\n\n<p>More and more diners are turning to social media influencers for restaurant reviews and tips on which restaurants to visit, with <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">38%<\/a> seeking out restaurant reviews on Facebook, <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">38%<\/a> on Instagram, and <a href=\"https:\/\/www.touchbistro.com\/blog\/diner-trends-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">33%<\/a> on TikTok.&nbsp;<\/p>\n\n\n\n<p><em>\u2192 <\/em><strong><em>The bottom line? <\/em><\/strong><em>Influencer marketing can help you better capture your restaurant\u2019s audience, especially online.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Influencer marketing can reach more locals<\/h3>\n\n\n\n<p>Finally, influencer marketing can help your restaurant reach more prospective customers locally.&nbsp;<\/p>\n\n\n\n<p>90% of marketers say sponsored influencer content \u201c<a href=\"https:\/\/sproutsocial.com\/insights\/data\/influencer-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">performs better in terms of reach<\/a>\u201d than organic content, helping your restaurant reach more people online than a normal post would.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t need a huge budget to improve local reach with influencer marketing, either, because small influencers often have more engaged local audiences than big names.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.trend.io\/blog\/macro-influencers-micro-influencers-influencer-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">A survey<\/a> by the content platform Trend found that micro-influencers have stronger local engagement than macro-influencers. Plus, their commitment to genuine audience engagement can help extend their content\u2019s reach.<\/p>\n\n\n\n<p><em>\u2192 <\/em><strong><em>The bottom line?<\/em><\/strong><em> Influencer marketing can help you widen your local audience (and you don\u2019t have to break the bank to do it, either).&nbsp;<\/em><\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Get your social media influencer-ready with our Restaurant Social Media Marketing Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Types of restaurant influencers you might consider&nbsp;<\/h2>\n\n\n\n<p>Influencers can be broadly grouped into four main categories: mega, macro, micro, and nano.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Type of Influencer<\/strong><\/td><td>Nano influencers<\/td><td>Micro influencers<\/td><td>Macro influencers<\/td><td>Mega influencers<\/td><\/tr><tr><td><strong># of Followers<\/strong><\/td><td>1K \u2013 10K<\/td><td>10 \u2013 100K&nbsp;<\/td><td>100K \u2013 1M<\/td><td>1M+<\/td><\/tr><tr><td><strong>General Price Point<\/strong><\/td><td>$<\/td><td>$$<\/td><td>$$$<\/td><td>$$$$<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Now, the type of restaurant influencer you partner with is up to you (and your influencer marketing budget), but some research suggests sticking to the micro side of things can have better results.<\/p>\n\n\n\n<p>Nano and micro influencers typically have better engagement rates, ranging anywhere from <a href=\"https:\/\/www.trend.io\/blog\/macro-influencers-micro-influencers-influencer-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">7% to 20%<\/a>.&nbsp;<\/p>\n\n\n\n<p>That\u2019s because it\u2019s far easier for smaller creators to meaningfully engage with their followers by responding to comments or reposting stories\u2026 which can <em>also<\/em> lead to stronger, more authentic relationships at the same time.&nbsp;<\/p>\n\n\n\n<p>On the other hand, macro and mega influencers\u2019 engagement rates cap out <a href=\"https:\/\/www.trend.io\/blog\/macro-influencers-micro-influencers-influencer-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">around 5%<\/a> for two reasons.&nbsp;<\/p>\n\n\n\n<p>Not only is it virtually impossible for macro and mega influencers to meaningfully engage with their millions of followers, but they\u2019re <em>usually <\/em>juggling other commitments as celebrities, TV personalities, and athletes, too.&nbsp;<\/p>\n\n\n\n<p><em>\u2192 <\/em><strong><em>The bottom line? <\/em><\/strong><em>Nano and micro restaurant influencers are the best choice for local restaurants, not only because they\u2019re typically more affordable, but because they can build deeper, more meaningful connections with your local audience.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='background-color: #fff8f1;'>\n\n\t\n\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#000000;'\t\t\t>Set the social media foundation restaurant influencers need with our Restaurant Social Media Marketing Guide.<\/div>\n\t\t\n        \n\t\t\t\t\t<a href=\"#Form\"\n\t\t\t\t \t\t\t\tstyle=\"background-image: linear-gradient(to left, rgb(217,58,1), rgb(239,100,16));\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>\n\t\t\t\tDownload Now\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to find restaurant influencers to market your business<\/h2>\n\n\n\n<p>So, you\u2019re ready to try influencer marketing for your restaurant\u2026 but where are you supposed to actually <em>find<\/em> restaurant influencers?<\/p>\n\n\n\n<p>Here are a few different ways you can find restaurant influencers for your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search hashtags on Instagram\/TikTok<\/h3>\n\n\n\n<p>One way to find local restaurant influencers is by searching hashtags on Instagram or TikTok and seeing which accounts pop up.&nbsp;<\/p>\n\n\n\n<p>So, let\u2019s say you\u2019re looking for a restaurant influencer in the San Antonio area.&nbsp;<\/p>\n\n\n\n<p>Head to Instagram, look up food-related hashtags like #SanAntonioFoodie or #SanAntonioEats (for example), and take a look through the posts that come up.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll likely have to sift through a mix of posts from restaurants and regular foodies to find the actual influencers, but it\u2019s an easy \u2014 and free! \u2014 way to find influencers in your area (while<em> also <\/em>taking a peek at their content to see if you like it before you reach out).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-1024x577.png\" alt=\"\" class=\"wp-image-12857\" srcset=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-1024x577.png 1024w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-300x169.png 300w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-768x433.png 768w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-1536x865.png 1536w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-400x225.png 400w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1-200x113.png 200w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-1.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Try a Google search with relevant keywords&nbsp;<\/h3>\n\n\n\n<p>Another way to find restaurant influencers is a good old Google Search \u2014&nbsp; similar to the way you\u2019d search hashtags on Instagram.&nbsp;<\/p>\n\n\n\n<p>Using search terms like \u201cbest restaurants in San Antonio\u201d or \u201ctop 5 best restaurants in San Antonio\u201d will often pull up food blogs by local restaurant influencers (alongside the more generic results like TripAdvisor). You can also simplify things with more straightforward search terms like \u201cfood influencers in San Antonio,\u201d for example!&nbsp;<\/p>\n\n\n\n<p>Google searching for restaurant influencers lets you check out their work before reaching out to them, while also peeking at how well they rank online \u2014 the better their SEO, the more visibility your restaurant can get if you end up working together.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-1024x577.png\" alt=\"\" class=\"wp-image-12858\" srcset=\"https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-1024x577.png 1024w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-300x169.png 300w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-768x433.png 768w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-1536x865.png 1536w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-400x225.png 400w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2-200x113.png 200w, https:\/\/www.getcraver.com\/wp-content\/uploads\/2025\/10\/Blog-Covers-2.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use an influencer marketing agency\/platform<\/h3>\n\n\n\n<p>If you\u2019ve got a little more room in your marketing budget \u2014 and less time to do this all yourself \u2014 you can also find restaurant influencers through influencer marketing agencies and\/or platforms.&nbsp;<\/p>\n\n\n\n<p>When you work with an influencer marketing agency or platform, they do most of the up-front work.&nbsp;<\/p>\n\n\n\n<p>They\u2019ll find restaurant influencers that match your niche and budget, vet them to make sure they\u2019re aligned with what you need, handle the contracts and payments, and sometimes even manage the actual campaigns from ideation to posting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stay tuned for Part 2!&nbsp;<\/h3>\n\n\n\n<p>So, now that you know the basics of influencer marketing for restaurants \u2014 and where to find restaurant influencers \u2014 you\u2019re probably wondering what\u2019s next.&nbsp;<\/p>\n\n\n\n<p>In Part 2 of our influencer marketing series, we\u2019ll outline the rest of the influencer marketing process, including how to structure a collab and how to measure its success. We\u2019ll also share some top-shelf influencer marketing examples to help you get the collab ideas flowing.&nbsp;<\/p>\n\n\n\n<p>In the meantime, why not brush up on your social media best practices with our Restaurant Social Media Marketing Guide?&nbsp;<\/p>\n\n\n\n<p>Grab your free copy below!&nbsp;<\/p>\n\n\n<div class=\"m-form  gb\"  style='--columns-ratio: 50%;'>\n\n\t\t<a id=\"Form\"><\/a>\n\t\n\t    \n    <div class=\"m-form__container container\" style=\"\">\n\n        <div class=\"l-form l-form-v3 order-default\">\n\n            <div class=\"l-form__col l-form__form\">\n\t\t        \n\n\t<div class=\"c-form\">\n\t\t<div class=\"c-form__embed\">\n\t\t\t                <div id=\"hubspot-form-1\" class=\"c-contact hubspot-form\">\n                    <script>\n                        document.addEventListener(\"DOMContentLoaded\", function() {\n                            if (typeof hbspt !== 'undefined' && hbspt.forms) {\n\n                                hbspt.forms.create({\n                                    portalId: \"4732366\", \/\/ this is your portal id\n                                    formId: \"b5675fd0-9a66-4c50-84c7-159d1922d743\", \/\/ this is the form id\n                                    target: \"#hubspot-form-1\",\n                                    css: \"\",\n                                    cssClass: \"single-resources-form\",\n                                });\n\n                            } else {\n                                console.error(\"HubSpot script not loaded.\");\n                            }\n                        });\n                    <\/script>\n                    <script type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"4732366\",\r\n    formId: \"b5675fd0-9a66-4c50-84c7-159d1922d743\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>                <\/div>\n                \t\t<\/div>\n\t<\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve heard of Travis Scott\u2019s McDonald\u2019s meal or Sabrina Carpenter\u2019s Dunkin\u2019 drink, then you\u2019re no stranger to restaurant influencers. But how impactful are restaurant influencers? And where do you find them?&nbsp; In this blog, we\u2019ll take you through everything you need to know about restaurant influencers, from what influencer marketing even is to where&#8230;<\/p>\n","protected":false},"author":16,"featured_media":12867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[12,13],"class_list":["post-12856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant Influencers Explained: How to Find the Perfect Partner<\/title>\n<meta name=\"description\" content=\"Restaurant influencers are redefining restaurant marketing. 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